Agency Network: 
Published/Aired: 
February 2009
Childhope Asia Philippines:  Ladder
Childhope Asia Philippines Print Ad -  Ladder

Description

Print advertisement created by BBDO, Philippines for Childhope Asia Philippines, within the category: Public Interest, NGO.

Caption

Educating streetchildren since 1989.

Advertising Agency: BBDO Guerrero, Manila, The Philippines
Executive Creative Directors: Joel Limchoc
Chief Creative Officer: David Guerrero
Retoucher: Manny Vailoces
Art Director: Joel Limchoc
Copywriters: David Guerrero
Producer: Al Salvador
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Highest Rated

Guest's picture

For more ad goodness, check out adsofthephilippines.blogspot.com!

Guest
Bundy Agency's picture

when i REFLECT on this ad, i feel its missing something

Bundy Agency
Activity Score 597
Art Director
Guest's picture

It's missing a lot. Educating street kids? I don't see anything that deals with education. Maybe say something like "helping street kids get to the top" or "building better lives for street children" or something that plays on the contrast between slum and skyscraper.

Guest
Guest's picture

Education helps to kids climb out of the slum no?

Guest
Guest's picture

HEY LOOK, WE TAKE STREET KIDS OUTTA THE SLUMS. CAN'T YOU SEE THE LADDER GOING TO THE HIGH RISE?
This is supposed to be about helping street kids, but I feel no emotional connection with the ad. There is no truth in the advert. And there are two creative directors? Too many cooks in the kitchen spoiled this broth.

Guest
Guest's picture

it's GOOD! others just don't get the whole picture that's why they're missing a lot..

Guest
Guest's picture

......

Guest
dsklan's picture

ladder should lead to the executive suite, not to the lower level!

dsklan
Activity Score 1924
Art Director at homeshop
LisAD's picture

oh! this not good! way too literal and picturing a really worn-out metaphor...

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

Krounz44's picture

simple and clear

Krounz44
Activity Score 4
Graphic Designer
vera weng's picture

Simple and clearly recycled. Boring.

vera weng
Activity Score 4
Wanchai
Guest's picture

For more ad goodness, check out adsofthephilippines.blogspot.com!

Guest
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