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Corn

Campaign
Agency Network: 
Published/Aired: 
September 2011
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Calgary Food Bank:  Corn

Description

The Calgary Food Bank needed to get the message out that they also accept fresh food donations. So we created the “Fresh from the Heart” campaign, that featured a branded icon/badge and a series of creative executions that included posters, truck liveries, POS signage, and guerrilla.

Print advertisement created by Wonder, Canada for Calgary Food Bank, within the category: Public Interest, NGO.

Caption

Yes we also accept fresh food donations.

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriters: Jack Adamson, Leisa Vescarelli
Photographer: Grant Waddell
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theoldkettle's picture

Direct approach.

theoldkettle
Activity Score 212
Art Director at Future Group
haamun's picture

hi.

haamun
Activity Score 6
Editor
jackblack's picture

And?

jackblack
Activity Score 2363
Art Director
esratasdemir's picture

The use of photography works very well, direct approach. Very clear ,but the envelop at the end of the poster does not look very engaging to me, not strong enough for calling to action.

esratasdemir
Activity Score 5
Graphic Designer
soryana's picture

The artwork is nice, but the idea is not new.

soryana
Activity Score 155
Administrative |

yes

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