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Gorilla

Campaign
Agency Network: 
Published/Aired: 
June 2011
Bund:  Gorilla

Description

Print advertisement created by Scholz & Friends, Germany for Bund, within the category: Public Interest, NGO.

Caption

Every 60 seconds a species dies out.
Each minute counts. Each donation helps. Bund.net

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese
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morse's picture

This is a fantastic campaign. Cannes Lions well deserved.

Btw, species dieing is normal. If they wanted to be correct about this message they should've said how many more species dieing in result of human activity vs normal die out rate.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MaximeGK's picture

Well said. I was thinking the same thing.

MaximeGK
Activity Score 78
cracker66's picture

It won in the Press Illustration category. And that's how I see it too. The execution is perfect but the idea? Additionally the line does not correspond to the image. In the image You see that it is "5 before 12" for the animals. And the line says that every minute a species dies out. So two meanings mixed together.

cracker66
Activity Score 163
Copywriter
abdeLooK's picture

incredible campaign, incredible visuals !

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
thedesignaddict's picture

Holy shit - This is amazing.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Reality Check's picture

It's that rare species that's equal parts innovation and familiarity, or what one might refer to as a perfectly designed and executed experiment in visual communications.

Reality Check
Activity Score 2549
spoonyluv's picture

Yes the line says every minute and as we all know, a minute begins on top. maybe they should change the clock hand with the second hand but its outstanding anyway

spoonyluv
Activity Score 121
Copywriter |

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

pez's picture

Brilliant!

pez
Activity Score 1804
Creative Director
Bife's picture

simple association....

Bife
Activity Score 99
Art Director
shaun1800's picture

It’s a very nice ad, but as the animals are being crushed between the minute and hour hands, technically it doesn't fit in with the “every 60 seconds” aspect of the line. If the seconds hand was coming through to cut the animal up then that would correct. Anyway I’m nitpicking, it’s still a great visual.

shaun1800
Activity Score 293
Copywriter
iswanda82's picture

shaun1800
youre ruining everything, admit it it was a good ad

iswanda82
Activity Score 344
Art Director
iswanda82's picture

shaun1800
youre ruining everything, admit it it was a good ad

iswanda82
Activity Score 344
Art Director
shaun1800's picture

Uh I already did..."It’s a very nice ad" "Anyway I’m nitpicking, it’s still a great visual".

shaun1800
Activity Score 293
Copywriter
MK-tessa's picture

wows. So powerful. and to shaun, They most likely used the other hand due to a more powerful image. The black bar seems more horrifying/crushing, and you can see the blood upon it in a good subtle way. It was most likely a design decision. But I do agree, they shouldn't of mixed the message.

MK-tessa
Activity Score 216
Art Director at student
sakshi.89mahajan's picture

brilliant campaign !!!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
bhuvneshwar.chd's picture

serious wound.
seriously treated. great idea, great execution.

stole the LION.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

This is as powerful as an ad could be!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

anti-vedel's picture

Awesome prints. Great art direction!

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
Leynou's picture

nice onei would love to see that campaign in France

Leynou
Activity Score 29
Art Director at Sup de Pub, Paris
Leynou's picture

nice one i would love to see that campaign in France

Leynou
Activity Score 29
Art Director at Sup de Pub, Paris
MidasTouch's picture

Heu... I think I'm the only one but I totally don't like it.
The photoshop maybe great,
but it's a bit first idea to me.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

thedesignaddict's picture

First idea? You've got to be kidding.

thedesignaddict
Activity Score 5403
Art Director at Freelance
spoonyluv's picture

@midas. then come up with something else, sell it to your cd, sell it to the account guy and sell it to the client

spoonyluv
Activity Score 121
Copywriter |

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

Glut's picture

clever, simple and great visuals

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
NataliaLima's picture

One lion was saved by this campaing.

NataliaLima
Activity Score 1380
Dirgha's picture

great work....

Dirgha
Activity Score 103
Hammad S's picture

I like the art direction but I can't read the message within the ad..

Hammad S
Activity Score 484
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