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Published/Aired: 
February 2010
Boots Body Cream Print Ad -  Knees

Description

Art Director:Naree Leungvititgoon

Print advertisement created by McCann, Thailand for Boots Body Cream, within the category: Health.

Caption

For sexier knees

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Santi Suwanvalaikorn
Copywriter: Santi Suwanvalaikorn
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Highest Rated

richiethe's picture

Wonderbra did it best.

richiethe
Activity Score 24
RMIT University
yahookendogg's picture

I've seen ads like this before.

yahookendogg
Activity Score 5
Art Director at student
Roshan Quintus's picture

what do u mean ?

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Adaddicted's picture

you are right, this one looks like fatness and obesity!
Marie Claire was cleverer.

http://adsoftheworld.com/media/print/marie_claire_the_naked_issue_1

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

atb2005's picture

Yes, you have :-)

http://www.coloribus.com/adsarchive/prints/league-against-cancer-breas...

That's hardly a mysterious coincidence. It's funny though that both campaigns were released around the same time (Feb, 2010).

I have to say the breast cancer awareness campaign (the one on Coloribus) is sillier: 2 shaved noggins posing as women's breasts.

6 stars from me for the Sexy knees ad; maybe it's the product that I don't like (sexy legs is one thing, but who needs JUST sexy knees?)

Finally, subtle plagiarism (if such term exists) is one thing; flagrant plagiarism is another. Who copied whom, I don't know.

atb2005
Activity Score 13557
chinaski's picture

I'd prefer "for softer knees".

chinaski
Activity Score 951
Copywriter
Roshan Quintus's picture

i like this

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

ambareesha's picture

whatever it mean. it grabs attention.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

angieraj's picture

Oh dear .... How does this target women???? I mean I understand they are going for the sex appeal thing, but this is the millenium, do women have to have sexy KNEES to catch men now??
Forget the political issues, the ad itself is eye catching sure, but the message does not resonate.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

CopyRight's picture

lovely

CopyRight
Activity Score 713
andyStock's picture

I like it, but I would have preferred a bit better copy. After all, I have never looked at anybody and thought 'Ooh, look at their sexy knees'

andyStock
Activity Score 666
jbuckingham's picture

You should see my knees! ;-)
Don't mind this- there is another recent ad with the same visual pun, but not knees...?

jbuckingham
Activity Score 913
Muhammad Imran's picture

hahahahhahaha lol XDXDXD!!!!!! Great ad, just love it...!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

desiideas's picture

i couldnt make any sense out of the visual. Understood a bit after reading the copy. nothin great though

desiideas
Activity Score 88
Copywriter, Rediff.com
patUDAY's picture

XXXLoved it.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

xcreativity's picture

love it!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

satrianee's picture

this one says, your knees would never be sexy if you don't fool people they are your bosoms.

satrianee
Activity Score 3748
R U serious's picture

Love your comment.

R U serious
Activity Score 418

Say my name, say my name...

AssassinX's picture

Haha

It's an ad easily drawing man's attention although it was designed for woman.

AssassinX
Activity Score 1329
michdec's picture

I think this would work better upside down, right now they are reminding me too much of udders

michdec
Activity Score 440
Nguyen Thanh Hai's picture

funny!

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
Phil Lestino's picture

I have often thought of knees as being neccesary for leg bending but have never considered them as being something to feed babies with....so interesting angle...thank you.

Phil Lestino
Activity Score 1684
silvi's picture

Looks like fat legs, not sexies

silvi
Activity Score 4172
Copywriter
jamit12's picture

very common concept. missing the sex appeal...

jamit12
Activity Score 4
Copywriter at new delhi, persuing my mass com
aaaron's picture

for me: too forced

aaaron
Activity Score 103
Art Director
imagineit's picture

I like this hehehe

imagineit
Activity Score 550
richiethe's picture

Wonderbra did it best.

richiethe
Activity Score 24
RMIT University
bats's picture

its too duhhh!

bats
Activity Score 75
Art Director
MJStinson77's picture

I'm a little tired of seeing things turned into boobs.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

pepsitrev's picture

not to bad i liked it but show the feet better it makes us think she is fat

pepsitrev
Activity Score 27
General Manager |

pepsi for the 60s generation and still going strong

pepsitrev's picture

yep i agree i thought they were boobs at first glance also. if you are going to make things look like boobs use real boobs for christ sakes.

pepsitrev
Activity Score 27
General Manager |

pepsi for the 60s generation and still going strong

SoCH_TO's picture

I Love It !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

feddy_boo179's picture

a masterpiece ^^

feddy_boo179
Activity Score 71
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