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What Dad really wants, 1

Campaign
Agency Network: 
Published/Aired: 
September 2010
Bonds:  What Dad really wants, 1

Description

Print advertisement created by The Campaign Palace, Australia for Bonds, within the category: Fashion.

Caption

What does Dad really want this Fathers Day?

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl
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jackmancer2017's picture

Pretty funny insights =)

jackmancer2017
Guest's picture

Love this campaign

Guest
Guest's picture

I've seen this done. It isn't original and the design isn't spectacular. Also, the premise isn't very believable. Socks and underwear for a gift sucks no matter how cute the ads are.

Guest
CUTIEPIE's picture

This one i like, the other too are ok but this one with the wealthy part is so hilarious! (Nice) :D

CUTIEPIE
Activity Score 347
kondensofke's picture

nice :Dd

kondensofke
Activity Score 336
VU
dreadboy's picture

This gets an 8 for the wealthy pick :))

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

This idea been done so many times I've even seen it a year ago as students work.... Seriously, this is what programmers do (skeleton of their program) before they make programs. It's old! I would never give my dad's underwear... It's a lame gift no matter how you put it or contextualize it.

A better idea would be ...

To give it to a person you hate.

Guest
Guest's picture

So if you`re rich you don`t need undies ?

Guest
Roger Keynes's picture

Bzzzt! (Sigh) Go back to the top. Re-read the headline. And start again. Thank you. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Kamikaze777's picture

hahaha I love this campaing <2

Kamikaze777
Activity Score 119
My deskop
Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Dzsoi's picture

Hywel James, you are the man! Are you wealthy? Yes. Nice. Classic!

Dzsoi
Activity Score 8609
Copywriter
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