Bonds are famous for making very comfy undies. Our undies vary in style, size and colour but there is one variation we do not cater for. A variation in men. Because, yes men are all born equal, but a few hours after birth some are slightly modified. They lose a rather small part of their….skin. Other underwear companies have neglected the fact that these men might need a little more protection downstairs. But not Bonds. Bonds is finally creating a range of even more comfy underwear designed for men missing this extra piece of epidermis.
This professional campaign titled 'Turtlenecks & Crewnecks' was published in Australia in August, 2020. It was created for the brand: Bonds, by ad agency: BBDO. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Ant Phillips of Clemenger BBDO Melbourne.
Advertising Agency: Clemenger BBDO Melbourne, Australia
Production company: Guilty
Producer: Jason Bryne
Director: Tony Rogers
DOP: Joey Knox
Stills Photographer: Christopher Tovo
Post Production / Finish: Sam Coates
Sound: Squeak E Clean