ADVERTISING

Banamex

Cielito Lindo

Agency: Proeza Slai

Description

To commemorate the bicentennial of Mexico’s Independence, Banamex (Mexico’s National Bank) rearranged the emblematic song “Cielito Lindo” and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart.

This professional campaign titled 'Cielito Lindo' was published in Mexico in September, 2010. It was created for the brand: Banamex, by ad agency: Proeza Slai. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 14 years ago.

Credits

Advertising Agency: Proeza Slai, Mexico
Creative Directors: Guido Von der Walde, Jacobo Vázquez, Javier Fontanelli
Art Director: Karla Orozco, Dani Trueba, Fer Horcasitas
Copywriter: Iván Alvarado, Lalo Rodríguez
Production company: Prado Sur
Audio Directors: Pierre Tatarka, Rodrigo Barbera

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