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Pearls

Agency Network: 
Published/Aired: 
August 2005
Bingo:  Pearls
Bingo Print Ad -  Pearls

Description

Print advertisement created by McCann, Bolivia for Bingo, within the category: Recreation, Leisure.

Caption

Treat yourself.

Advertising Agency: McCann Erickson, Santa Cruz, Bolivia
Creative Directors: Daniel Terrazas
Art Director: Daniel Terrazas
Photographer: Daniel Lama
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SandMan69's picture

Treat yourself...?

..to a pearl necklace??

Is that physically possible?

You'd have to be on your back and have the aim of a SAS sharphooter.

I can dribble it straight on, but I'm blessed - *points to nether regions*.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Crisp One's picture

...........

Crisp One
Activity Score 2005
Other at New York
brndnrap8's picture
brndnrap8
Activity Score 170
Art Direction
everartz's picture

nope! sorry....
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

missed my turn's picture

Wow. The old pearl necklace eh?

missed my turn
Activity Score 426
Dale's picture

Is a bingo necklace slang for some weird fetish that I'm not aware of?

I have no idea what you're trying to say with this advert. It sends people down all sorts of paths that have nothing to do with bingo. The visual is easy; you identified a similarity but where does that leave you? The best I can figure is that if you play this bingo you'll win big money and then be able to buy a pearl necklace. That connection can be made much stronger if you work on the copy.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Sazarret's picture

I think the problem is with the translation, cus it works in spanish. A more literal way to translate it would be "Get that something you always wanted".

Sazarret
Activity Score 130
McCann Erickson Bolivia
Guest's picture

The problem is the idea. This kind of work is very 80´s.

Guest
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