Description
Print advertisement created by McCann, Bolivia for Bingo, within the category: Recreation, Leisure.
Treat yourself.
Creative Directors: Daniel Terrazas
Art Director: Daniel Terrazas
Photographer: Daniel Lama
Treat yourself...?
..to a pearl necklace??
Is that physically possible?
You'd have to be on your back and have the aim of a SAS sharphooter.
I can dribble it straight on, but I'm blessed - *points to nether regions*.
"stay low, move fast"
Doin' it for the points
Is a bingo necklace slang for some weird fetish that I'm not aware of?
I have no idea what you're trying to say with this advert. It sends people down all sorts of paths that have nothing to do with bingo. The visual is easy; you identified a similarity but where does that leave you? The best I can figure is that if you play this bingo you'll win big money and then be able to buy a pearl necklace. That connection can be made much stronger if you work on the copy.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
I think the problem is with the translation, cus it works in spanish. A more literal way to translate it would be "Get that something you always wanted".
The problem is the idea. This kind of work is very 80´s.
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