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Sleepy Driver

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Ogilvy, Brazil for BelCuore Café, within the category: Non-Alcoholic Drinks.

Caption

BelCuore Cafe. Please don't go.

Advertising Agency: Ogilvy Brasil, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Directors: Fred Saldanha, Claudio Lima
Art Director: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Illustrator: Arthur D'Araujo
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LeeHarvey's picture

Weirdest campaign I've seen in a long time, and the artwork is kinda cool, kinda bad too. Geezzz I don't know, it definitely has stopping power, I've spent several minutes with these ads now, so I guess that's a good thing.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Totally agree... At first I was confused and after that I fall in love ;)
But I can't tell if it sells anything ;)

Guest
Lila_B's picture

so artistic, but is it selling ??

Lila_B
Activity Score 68
ISCAE
Guest's picture

It seems dirty, not great for a food or drink ad

Guest
Yarp's picture

I feel like something is lost in translation here, but the art is wacky and cool. What's with the "stepping into your own mind" image here? That some sort of Brazilian saying?

Yarp
Activity Score 385
Copywriter at Freelance
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