Tree rings

Agency Network: 
Published/Aired: 
March 2010
Becel:  Tree rings
Becel Print Ad -  Tree rings

Description

Print advertisement created by Lowe, Turkey for Becel, within the category: Food.

Caption

Love your heart

Advertising Agency: Lowe Istanbul Turkey
Executive Creative Director: Deniz Mukan
Creative Directors: Emre Noyan, Can Apaydın
Art Director: Levent Karakaya
Jr. Art Director: Caner Bilgic
Copywriter: Mustafa Olemez
Photography: Murat Suyur
Log in to post comments
Matt Tonkin's picture

????

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Paloma's picture

what is this?

Paloma
Activity Score 531
sirvan's picture

Tree rings? Ripples? ...I have no idea.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

L. Wiesen's picture

that one is harmful to the heart...

L. Wiesen
Activity Score 1340
Copywriter
fabiomarquesf's picture

Really, I could only get it because of the title: Zen garden. But I guess the print dosen't go with the title when it's out, does it? It's really not obvious and difficult to understand.Yeah, very bad.

fabiomarquesf
Activity Score 74
Copywriter
DanielSoares's picture

it s like the ages of a tree man, well done

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
mmec22's picture

Lowe, love your heart.

mmec22
Activity Score 20
Copywriter
netei's picture

I got it! the idea is pretty smart actually: TREE RINGS -AGING. like when you cut a tree.
BECEL margarine reduces cholesterine and you can age/live longer...

execution: terrible :))))

netei
Activity Score 215
supertav08's picture

?????

kill a tree for health????

hard bread :P ???

supertav08
Activity Score 204
tbwa/guatemala
Roshan Quintus's picture

common! its not difficult to get the idea at all. i like it

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

Crystal Clear's picture

ghost ad for KE awards

Crystal Clear
Activity Score 83
Other at Media - Newspaper
peterwbauman's picture

i don't get this

peterwbauman
Activity Score 107
Copywriter at Athens, GA
jonathanpeck's picture

The message is too complex for the brand

jonathanpeck
Activity Score 19
michelangelo's picture

what is this? i don't get it...

michelangelo
Activity Score 660
AssassinX's picture

I decide to give up...

Dont understand it, still

AssassinX
Activity Score 1325
ffffffwhat's picture

Not following.

ffffffwhat
Activity Score 261
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement