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Stronger than ever

Agency Network: 
Published/Aired: 
April 2008
Baytan:  Stronger than ever
Baytan Print Ad -  Stronger than ever

Description

Print advertisement created by Wächter & Wächter, Germany for Baytan, within the category: Industrial, Agriculture.

Advertising Agency: Wächter & Wächter Bremen, Bremen, Germany
Creative Directors: Stefan Peters, Andreas Rüthemann
Art Director: Sabine Schmidt
Copywriter: Christine Elfers
Illustration: Tom Ungemach
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agency's picture

In an ideal world the headline is unnecessary, but looking at the size of the logo I can understand why it is there.

agency
Activity Score 22
Other at dda |

"Why hire a dog and bark yourself?"

BOOBJOB LOOBCANNON's picture

I agree with agency that the line doesn't feel necessary, but hey I'll bet its a client mandatory.

It does the trick but it doesn't blow my bone with any new insight.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

capywriter's picture

an ok idea

capywriter
Activity Score 5512
Copywriter at Freelance
jackmancer2017's picture

i see it as an anker but could mistake it for devil's trident aswell

jackmancer2017
xam's picture

I think the headline is necessary.

xam
Activity Score 51
creative director of Blackarc Ogilvy
anotheropinion's picture

Not that interesting.

anotheropinion
Activity Score 132
Advertising
joelapompe's picture

Make the logo bigger... :-)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3913
slowrider's picture

this agency always uses big logos and places them always in the same area

http://adsoftheworld.com/media/print/pattex_excalibur

http://adsoftheworld.com/media/print/infinito_metal

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

helldog's picture

in this case, the brand tag and copy are obligatory

helldog
Activity Score 56
ECBC
slowrider's picture

but why sooo big

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

gtintori's picture
gtintori
Activity Score 3
Giacometti
Guest's picture

totally works

Guest
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