Also From This Campaign 3
Description
Print advertisement created by Mudra, India for Bangalore traffic police, within the category: Public Interest, NGO.
Don't talk while he drives
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching: Sathish
Awesome work. One would have been enough.
Honestly, one of the best piece to have won at Abbys (india), hope it wins at Cannes too!! All the best team!!
I agree! Super idea, great execution, deserves to win more awards! Congrats already!!
Mind blowing truth and awesome ch work....perfect for Abbys award...Congrats !!!!! Good Luck for more !! :)
Offlate people have forgotten what a creative thought could lead to. This is an epitome of creativity and execution. Beautiful idea has seen an amazing expression. Phenomenally brilliant social communication. Any more superlatives available will just be an understatement. Vinci its an amazing piece of art and deserves more awards and still it wouldnt suffice for such a rendition. Way to go mate.
Simple, emotive, memorable and beautifully executed.
How would she know he is driving so she should not talk to him?
super stuff. just the right tone for this kind of a communication. @hidearshake: she already knows he is driving. and she doesnt want him to hang up. she s in love. And that's probably why this works even better because the communication is specific as opposed to "Do not use mobile phones while driving."
Great work requires no explanation to tell what was in the artist's mind when he took the brush.
This great piece of Art & Copy deserves every bit of CELEBRATION!!!
Vinci & Akhil .. CELEBRATION will never leave you ;) lol
jokes apart :D
This is a drop of creativity from a true adman.
Vinci.. all d best for Cannes:)
..
good idea and very good casting... and the detailing very very impressive! MORE METALS TO COME YOUR WAY GUYS:) CHEERS!!!
Fcking amazing!!! When you read only positive comments, that is a good sign of a masterpiece. Most creative shock-advertising I have ever seen in my life.
You ever heard about spamming? It's very common on here. Didn't you notice that all these positive comments come from INDIA??
Ooo . Open your eyes and see clearly. Many +ve comments are from unindian nationals too.
This is simply brilliant and Mind blowing. Indian Advertising Finally seems to be heading in the right direction. Keep it up, man!
Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!
Super piece of work. Great idea and an execution to match. Can't remember seeing such great stuff in the near future. Keep it up Vinci. Cannes Gold surely. Good show.
Social awareness causes need to create an impact and this one definitely does. Brilliant Job! Great idea and execution
best part is that she is newly married.which will be more sensitive ...........amazing work...love this.
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Great Work. Very good Art direction. This campaign already won 2 silvers and one bronze in Goafest. Sure cannes and many international award winner. Well done guys.
Great idea backed by awesome execution....winner for sure
okay .... after a long time an ad is getting fullest authority to hit the CORE.....aweCHOome copy
the most explicit and effective way to put across the idea. fantastic execution of the blood. how did you guys do the blood splatter? brilliant!
Amazing! Shouts at you like a teacher to a naughty kid!
Cool...very heavy, though. Maybe it should work exactly because of that!
wow, this is amazing, really good idea and execution. This is a sure win.
What are those drawings on her hand?
It looks to be a henna tattoo, but I am not 100% certain. Maybe someone of Indian background or knowledge of Indian culture can enlighten us.
Aside from that, simple yet highly effective campaign.
yes it is a henna tattoo..
indian (hindu) women generally apply it during their wedding.. so this could be a newly married lady
the same question she is asking to her husband. u pls leave the advertising man
Byte and Baku..
thanks for ur honest comment.
in India, the newly married girl will have meganthi in her hands... its a tradition..
yep, just use your imagination, and flirting while driving seems to no longer be so thrilling
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