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Talk them dead, House-wife

Campaign
Agency Network: 
Published/Aired: 
May 2016
Like
56
Views
81539
Bangalore traffic police:  Talk them dead, House-wife

Description

Print advertisement created by Mudra, India for Bangalore traffic police, within the category: Public Interest, NGO.

Caption

Don't talk while he drives

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching: Sathish
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Highest Rated

Guest's picture

One effective way to prevent accidents due to usage of mobile phones while driving

Guest
ManuTheGreat's picture

Awesome work. One would have been enough.

ManuTheGreat
Activity Score 22
CReative Partner/Rediffusionyr
geraldanith's picture

Honestly, one of the best piece to have won at Abbys (india), hope it wins at Cannes too!! All the best team!!

geraldanith
Activity Score 97
Art Director
akashanandh's picture

I agree! Super idea, great execution, deserves to win more awards! Congrats already!!

akashanandh
Activity Score 49
kimishoot's picture

Mind blowing truth and awesome ch work....perfect for Abbys award...Congrats !!!!! Good Luck for more !! :)

kimishoot
Activity Score 2
gollum77's picture

Offlate people have forgotten what a creative thought could lead to. This is an epitome of creativity and execution. Beautiful idea has seen an amazing expression. Phenomenally brilliant social communication. Any more superlatives available will just be an understatement. Vinci its an amazing piece of art and deserves more awards and still it wouldnt suffice for such a rendition. Way to go mate.

gollum77
Activity Score 23
n_xtlf's picture

idea is clear and great execution

n_xtlf
Activity Score 17
Graphic Designer at crystal
harakrishnamaya's picture

Cannes winner this time!

harakrishnamaya
Activity Score 17
Art Director at RediffusionYR
thedesignaddict's picture

Simple, emotive, memorable and beautifully executed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
hidearshake's picture

How would she know he is driving so she should not talk to him?

hidearshake
Activity Score 132
Copywriter
ggautham007's picture

beautiful execution....

ggautham007
Activity Score 18
Art Director
Gunnar's picture

Really nice!

Gunnar
Activity Score 42
Art Director at Bates Interactive
ajayram's picture

super stuff. just the right tone for this kind of a communication. @hidearshake: she already knows he is driving. and she doesnt want him to hang up. she s in love. And that's probably why this works even better because the communication is specific as opposed to "Do not use mobile phones while driving."

ajayram
Activity Score 2
bats's picture

Awesome! super crafting. love it.

bats
Activity Score 75
Art Director
subcifer's picture

Very nicely art directed. Good show guys!

subcifer
Activity Score 9
guru84's picture

Great work requires no explanation to tell what was in the artist's mind when he took the brush.
This great piece of Art & Copy deserves every bit of CELEBRATION!!!

Vinci & Akhil .. CELEBRATION will never leave you ;) lol
jokes apart :D

This is a drop of creativity from a true adman.
Vinci.. all d best for Cannes:)

..

guru84
Activity Score 91
shatru's picture

good idea and very good casting... and the detailing very very impressive! MORE METALS TO COME YOUR WAY GUYS:) CHEERS!!!

shatru
Activity Score 101
Other
neutral's picture

to the core . .

neutral
Activity Score 14
makelogobigger's picture

its like the blood has a life on its own! great work

makelogobigger
Activity Score 470
Copywriter
Dzsoi's picture

Fcking amazing!!! When you read only positive comments, that is a good sign of a masterpiece. Most creative shock-advertising I have ever seen in my life.

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

You ever heard about spamming? It's very common on here. Didn't you notice that all these positive comments come from INDIA??

atb2005
Activity Score 13557
clearsky1989's picture

Ooo . Open your eyes and see clearly. Many +ve comments are from unindian nationals too.

clearsky1989
Activity Score 429
Copywriter at Grey
vyshnav's picture

This is simply brilliant and Mind blowing. Indian Advertising Finally seems to be heading in the right direction. Keep it up, man!

vyshnav
Activity Score 32
Copywriter at Mudra, Bangalore
rajesh_keyaar's picture

Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!

rajesh_keyaar
Activity Score 236
comAd's picture

Super piece of work. Great idea and an execution to match. Can't remember seeing such great stuff in the near future. Keep it up Vinci. Cannes Gold surely. Good show.

comAd
Activity Score 162
Copywriter
desiideas's picture

Social awareness causes need to create an impact and this one definitely does. Brilliant Job! Great idea and execution

desiideas
Activity Score 88
Copywriter, Rediff.com
wahdeepak's picture

nice insight...

wahdeepak
Activity Score 8
Copywriter at McCann Erickson, India
funky_frogii's picture

best part is that she is newly married.which will be more sensitive ...........amazing work...love this.

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

mayankbarolia's picture

love the idea.. superb..

mayankbarolia
Activity Score 144
hyder1977's picture

Great Work. Very good Art direction. This campaign already won 2 silvers and one bronze in Goafest. Sure cannes and many international award winner. Well done guys.

hyder1977
Activity Score 13
Art Director
whale's picture

Great idea backed by awesome execution....winner for sure

whale
Activity Score 8
Copywriter at Mudra
meraj's picture

okay .... after a long time an ad is getting fullest authority to hit the CORE.....aweCHOome copy

meraj
Activity Score 216
university
sparkelspade's picture

Messy.

sparkelspade
Activity Score 21
Art Director
rohdyl's picture

^ a nobody

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
suku82star's picture

the most explicit and effective way to put across the idea. fantastic execution of the blood. how did you guys do the blood splatter? brilliant!

suku82star
Activity Score 4
Copywriter at mudra
cracking's picture

Heart-beat skipper!

cracking
Activity Score 23
rohdyl's picture

Amazing! Shouts at you like a teacher to a naughty kid!

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
Marlus Lau's picture

Cool...very heavy, though. Maybe it should work exactly because of that!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
R U serious's picture

Awesome.

R U serious
Activity Score 418

Say my name, say my name...

Ameya's picture

Excellent campaign.. very well executed!!

Ameya
Activity Score 42
Graduate / London
Wordnerd's picture

great campaign

Wordnerd
Activity Score 6692
Copywriter
Don Rapper's picture

wow, this is amazing, really good idea and execution. This is a sure win.

What are those drawings on her hand?

Don Rapper
Activity Score 223
Byte's picture

WHAT HAPPENED TO HER HAND? I DON´T GET IT.

Byte
Activity Score 327
Art Director |

Byte!

Don Rapper's picture

me neither

Don Rapper
Activity Score 223
Emanresu's picture

It looks to be a henna tattoo, but I am not 100% certain. Maybe someone of Indian background or knowledge of Indian culture can enlighten us.

Aside from that, simple yet highly effective campaign.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
tyro's picture

yes it is a henna tattoo..
indian (hindu) women generally apply it during their wedding.. so this could be a newly married lady

tyro
Activity Score 28
Bangalore, India
Guest's picture

the same question she is asking to her husband. u pls leave the advertising man

Guest
vinciraj's picture

Byte and Baku..
thanks for ur honest comment.
in India, the newly married girl will have meganthi in her hands... its a tradition..

vinciraj
Activity Score 53
Art Director at OGILVY
Don Rapper's picture

oh all right, i didnt know thanks! very good ad!

Don Rapper
Activity Score 223
mariobross2's picture

yep, just use your imagination, and flirting while driving seems to no longer be so thrilling

mariobross2
Activity Score 34
danzig |

www.stoliczek.net creative solutions www.esapro.com/it-solution-box/ in sql

dthlb72's picture

Scary, Arty, Good

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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