Wrong Right, 1

Campaign
Agency Network: 
Published/Aired: 
December 2010
Avianca:  Wrong Right, 1

Description

Print advertisement created by Z+, Brazil for Avianca, within the category: Transport.

Caption

Fast, safe and, of course, stylish.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
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Highest Rated

luispiter's picture

THE IDEA???

luispiter
Activity Score 2756
comunication
aMm's picture

Nice illustration...can any one explain the idea...

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

urvi's picture

same here... wanna know the idea

urvi
Activity Score 89
Marketing Manager at india
Leandro Leal's picture

The idea is the following: you know when fashion magazines show pictures of people and say which ones are well dressed and which ones are not? Some are tagged as "right" and others as "wrong". The thing here is we have two illustrations (inspired by fashion drawings) which are almost exactly the same, so the both would be "right". The only difference, what makes one "right" instead of the other, is the model on the right side is carrying a pack of Avianca Cargo. Avianca Cargo is a transport service, just like FedEx or DHL. This ad was created especially for the people in fashion business, in order to convince them to use Avianca Cargo to transport their clothes all over Brazil.

Leandro Leal
Activity Score 8
Copywriter at Z+ Comunicação - São Paulo/Brasil
Hahalexander's picture

it makes a lot more sense if your target market is in the fashion business

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
CuriousPencil's picture

But how does this convince them to use the service? The model on the right is a model, not a courier. This seems like a sketch of what the client wants: seeing people with their package under their arm. Just putting a package under their arm and saying 'this is right' doesn't make it persuasive, or attractive, or sorry to say, understandable.

CuriousPencil
Activity Score 4199
Copywriter
luispiter's picture

THE IDEA???

luispiter
Activity Score 2756
comunication
Janae's picture

why don't you read the other comments first, before you post something?
somebody already explained it.

Janae
Activity Score 385
kleenex's picture

I like it.

kleenex
Activity Score 58777
Web Designer/Developer
Janae's picture

the campaign works for me. its a good realisation and but they could drawn her eyes in a better way.

Janae
Activity Score 385
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