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Coffee, 1

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Z+, Brazil for Avianca, within the category: Transport.

Caption

The columbian coffee's tast is unique.
Our flights to there, on the other hand, are two.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Photographer: Rodrigo Ribeiro
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CommandZ's picture

Could the "two" vs "too" typo be a result of the translation? Beyond that, I feel like I've seen this idea somewhere else but can't place it.

CommandZ
Activity Score 2509
Creative Director
Billoughsby's picture

Starbucks?

Billoughsby
Activity Score 5150
Art Director |

That's it.

Rt's picture

TOO many typos and not TOO interesting campaign

Rt
Activity Score 54
Art Director
Lazarus's picture

Huh?

Lazarus
Activity Score 1536
Creative Director
morse's picture

Don't like this campaign. Doesn't belong to AotW.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

So, what's the message? "Unique" - but "unique" itself can be anything.

jackmancer2017
aplloky's picture

Unique means there's only one. The air company offers two flights. That's the joke. There's no typo.

aplloky
Activity Score 37
Copywriter
Billoughsby's picture

"I coulda been a barista!"

Billoughsby
Activity Score 5150
Art Director |

That's it.

luispiter's picture

good the art director... the idea mmm are dont now

luispiter
Activity Score 2756
comunication
samaras.'s picture

Talk about the columbian coffee to brazilians (crazy about their own coffee) is not a great idea...and I dint get the message

samaras.
Activity Score 14
aplloky's picture

I'm brazilian and I don't care. The idea that you're not supposed to talk about the organges to people that love apples is a old and out dated marketing concept.

aplloky
Activity Score 37
Copywriter
kleenex's picture

The typo's kill this ad.

kleenex
Activity Score 53332
Web Designer/Developer
Janae's picture

the "coffee art" is really good. there are competions about the best coffee picture.
the ad is creamy and clean. i like that combination.

Janae
Activity Score 385
Roger Keynes's picture

The typo and clunky copy, I don't mind.
The idea on the other hand...

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

DarkSide's picture

Me two.

DarkSide
Activity Score 1066
Other
jackblack's picture

Yawn.

jackblack
Activity Score 2357
Art Director
RahoolTalukdar's picture

I agree with the fact that there's disposition in messaging. But congrats to the art team. So clean and fresh. just like Colombian Coffee.

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

sarath.G's picture

what is the concept in here?? I dint get any message!!

sarath.G
Activity Score 14
Web Designer/Developer
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