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What I Want

Agency Network: 
Published/Aired: 
May 2019
Audi: What I Want
Audi Print Ad - What I Want

Description

To get drivers to consider buying an Audi, the iconic logomark is used to show that the A6 is not only desirable, but attainable. By reimagining the rings as a Venn diagram, the car buyer needs only look in one place for their next purchase.

Print advertisement created by Chemistry, Ireland for Audi, within the category: Automotive.

Caption

What I want. What I can have. The Audi A6. Now with finance at 3.9% APR

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Robert Boyle
Art Director: Hugh O'Connor
Copywriter: Kieran Murray
Additional credits: Julie Collins, Gemma Stack, Mary McMahon
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