What I Want

Agency Network: 
May 2019
Audi: What I Want
Audi Print Ad - What I Want


To get drivers to consider buying an Audi, the iconic logomark is used to show that the A6 is not only desirable, but attainable. By reimagining the rings as a Venn diagram, the car buyer needs only look in one place for their next purchase.

Print advertisement created by Chemistry, Ireland for Audi, within the category: Automotive.


What I want. What I can have. The Audi A6. Now with finance at 3.9% APR

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Robert Boyle
Art Director: Hugh O'Connor
Copywriter: Kieran Murray
Additional credits: Julie Collins, Gemma Stack, Mary McMahon
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