Autographed jerseys are a way in which athletes give fans a memento they can keep and enjoy forever. (Andres Iniesta himself probably signed thousands of these throughout his career.) As the exclusive broadcaster of the Spanish LaLiga where Andres Iniesta made history, beIN SPORTS USA decided to reverse this dynamic and give fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift that would be given to Andres Iniesta who retired from Barcelona after 21 years of history and success.
This professional campaign titled 'beIN SPORTS Farewell Jersey' was published in United States in May, 2019. It was created for the brand: beIN SPORTS, by ad agency: VMLY&R. This Digital medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 3 years ago.
Executive Creative Director: Federico Hauri
Associate Creative Director: Ricardo Chuecos
Art Director: Cristian Duran, Jose Ibañez, Lauren Solberg, Oscar Aragon
Copywriter: Jorge Calvo, Mike Shaheen, Hernan Bacchi, Alex Molinos
Additional credits: Juan Ochoa / Marketing Director beIN SPORTS, Carlos Casado / Head of Social beIN SPORTS