Arçelik Ultra Hygiene Series Inverter Air Conditioner has a silent mood option which works under 15 decibels.
This is a distinguishing feature in Turkey’s air condition market. To highlight this feature, we combined the appearance of the air conditioner’s air outlet with a blank music note line.
Print advertisement created by Havas, Turkey for Arçelik, within the category: Electronics, Technology.
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head: Eray Hökelek
Art Director: Burak Gürses
Copywriter: Eren Altuniş
Group Account Director: Birol Ecevit
Account Director: Yiğit Uysal
Account Executive: Ecenur Karaaslan
Account Executive: Beril Ermeral