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We Believe In Salivation

Campaign
Agency Network: 
Published/Aired: 
July 2010
Antonio Federici:  We Believe In Salivation

Description

Print advertisement created by Contrast, United Kingdom for Antonio Federici, within the category: Confectionery, Snacks.

Caption

We Believe In Salivation
Ice Cream is our religion

Advertising Agency: Contrast Creative, Manchester, UK
Creative Director / Copywriter: Matt O' Connor
Photographer: Edwin Stemp
Styling: Nikki Evans
Hair / Makeup: Cassie Steward
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Roger Keynes's picture

Is this seriously out of the UK?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

About four possible interpretations of this scene. Too puerile to be legitimately controversial.

P.S. -- WASH YOUR HANDS, AND NO DOUBLE DIPPING, GUYS!

Billoughsby
Activity Score 5154
Art Director |

That's it.

vidya.shankaran's picture

Seriously??!!!

vidya.shankaran
Activity Score 724
Guest's picture

Let me guess - Vanilla mixed with dark chocolate?

If icecream is such a religion, I've become a non-believer, thank you.

Guest
vanMeter's picture

WOW........Not gonna sell Ice Cream

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
dreadboy's picture

this is wrong on so many levels. is he holding or wan.. king that spoon?

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

silvi's picture

The spoon in the hand has a strong sexual connotation.
Anyway, i think this campaign has too much effort to be controversial. It´s Forced.

silvi
Activity Score 4170
Copywriter
Guest's picture

oh, jesus!

Guest
elyoshiro's picture

no,

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Billoughsby's picture

.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

The worst I've ever seen...

Guest
Hibon's picture

At least i know a name of a ice cream that i will never buy!

Hibon
Activity Score 3734

Simple ideas are the best !

atb2005's picture

Some of you need to get off your high horses. It's "wrong", "you won't buy this ice cream", etc. I will tell you what's wrong. Priests sexually abusing boys. I personally don't like the campaign either because this approach (making fun of religion) has been done a million times. I'm giving it 4 stars just for the good photography and typography. However, if the ice cream is good, I'd still buy it.

atb2005
Activity Score 13557
Hibon's picture

I agree with you for the 4 stars. I agree with you that priests sexually abusing boys is wrong... but this is 02% of the world priests that did those wrong things.(we must not generalize like all medias doo about everything today ) For the ice cream, believe me, they all taste about the same so this brand is linked to a stupid message. David Ogilvy used to say ' you sell or else" but he always respected people and brands. How many of us "ad makers" go today on easy ideas with sex, religion, racism....just to be sensational ?

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Agree... some creatives want only to be sensational to win awards, they don't care about the sales of the product.

Guest
Guest's picture

You are a moron. If you don't like the campaign, and essentially you think it brings to mind sexual abuse, then please don't tell others that they are wrong for calling wrong wrong.

Guest
Billoughsby's picture

I agree with your point, which, to my way of thinking, basically says that advertising is irrelevant to the choices I make. -- Don't need to be cool, don't need to be on the trend, don't need it because a celebrity uses it, don't need to prove my worth to myself or anyone else through what I buy or own.

Plus, I like ice cream.

Billoughsby
Activity Score 5154
Art Director |

That's it.

thedesignaddict's picture

It's hard to find a client that has the balls to do something different and risky (they get top marks for that).

Unfortunately, I think the agency missed the opportunity by delivering a sophomoric and outdated campaign.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

-"fuck, we have no idea, i totally forgot this shitty ice cream brief"
-"oi, let's put gay priests and pregnant nuns!"

Guest
Guest's picture

..it's so unfair to say 'that'! we all know how hard it is to get those rewarding relevant & radical ideas, at once, while we have {we hope especially in now days} another 17.6 jobs going on at the same time! ..but, look, that gay priest idea that happens to answer the brief, also had to be accepted! and then yourself accepts!..and then the security guard accepts! ..an then the next creative accepts! ..and then the head creative director accepts! ,and then the general manager accepts! and then the client accepts! ..and it gets done & published! ..really guys, let's say to 'Matt O' Connor & his m8's', braaaAAAaavo! ..please, you know they deserve it! think of you & all your rejected, brave, winning ideas rusting in your brain cells!
{ps: & yes, i hate the fact that they make fan of religion!}
xx

donkey

Guest
Cheerriiee's picture

uuuh, this is gonna upset a lot of people, I LOVE IT!. hhaha

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

The only reason to make such a terrible and non original ad is that this guys are too young to been around when benetton made his campaign, come on you people, before making a rippoff of a famous ads make some research.

Guest
Guest's picture

yeah.. banana ice cream! delicious!

Guest
Hiperion's picture

It smell like italian advertising but it´s english!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
JustinCarrasquillo's picture

That's just weird

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Guest's picture

Why don't these cowards make fun of Muslims for a change. This Catholic bashing thing is very old.

Guest
Anonymous Author's picture

Love the headline – if it's not a typo.
The rest of it gives me an ice-cream head-ache.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Umm...this is really sexy lol i couldn't look away for a while

Guest
Guest's picture

So. Hottest ice cream y/y?

Guest
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