Immaculately Conceived

Campaign
Agency Network: 
Published/Aired: 
July 2010
Antonio Federici:  Immaculately Conceived

Description

Print advertisement created by Contrast, United Kingdom for Antonio Federici, within the category: Confectionery, Snacks.

Caption

Immaculately Conceived
Ice Cream is our religion

Advertising Agency: Contrast Creative, Manchester, UK
Creative Director / Copywriter: Matt O' Connor
Photographer: Edwin Stemp
Styling: Nikki Evans
Hair / Makeup: Cassie Steward
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Highest Rated

Billoughsby's picture

Too many subtexts going on here for this to be the simple joke they probably intended. But frank reading says "amateurish headline, concept and execution".

P.S. - As elaborately as this shot is propped and processed, why couldn't this lady hold the ice cream box level, huh? Huh? Why not, huh? Why didn't they straighten it, huh? Huh? Why not, huh?

So much wrong on so many levels, none of which have anything to do with religion, btw.

Billoughsby
Activity Score 5160
Art Director |

That's it.

jackmancer2017's picture

Copy is a little bit hard to read but I love how they placed the product, logo, website, etc. Really neat.

jackmancer2017
Roger Keynes's picture

O-B-V-I-O-U-S.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

Too many subtexts going on here for this to be the simple joke they probably intended. But frank reading says "amateurish headline, concept and execution".

P.S. - As elaborately as this shot is propped and processed, why couldn't this lady hold the ice cream box level, huh? Huh? Why not, huh? Why didn't they straighten it, huh? Huh? Why not, huh?

So much wrong on so many levels, none of which have anything to do with religion, btw.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Guest's picture

WOW j'adore...belle campagne. Félicitation!

Guest
dreadboy's picture

a pregnant nun eating ice cream. wait, what?

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

Most shocking ad. Are pregnant women allowed to indulge in sugar?

I'm sad that Christians aren't meting out violent death threats.

Well, about the ad, stupid pun.

Guest
atb2005's picture

I have no problem with these types of ads; it's just that they are cliched. There are few more from this campaign. View here,
http://www.flickr.com/photos/cityphotographer/3349549048/in/set-721576...

atb2005
Activity Score 13557
vanMeter's picture

Really guys......Why alienate the entire catholic demographic, great idea and all.

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Hibon's picture

I'm glad that Christians aren't meting out violent death threats, they are civilized people.But this brand will die to death.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Hurray! Sex doesn't sell anymore!

Guest
Chris's picture

too much similar to benneton ads of yesteryear.

Chris
Activity Score 1935
Art Director
Cheerriiee's picture

why not a spoonful of the product?
I also love how they placed all the info on the bottom of th add.

Cheerriiee
Activity Score 952
Graphic Designer
the_lizard_king's picture

The art direction is great, the layout and placement is great... but the copy and the concept is extremely forced!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

she should wear something more comfy....pregnant nun it seems....yawn

Guest
Guest's picture

This is the kind of work that you remember the ad but not the brand.

Guest
Guest's picture

I love creative advertising

Guest
Anonymous Author's picture

The pun is as poor as a nun.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

i dont think that been ofensive to the catholics will help de product.

Guest
Girlfireice's picture

Great work(and controversial)

Girlfireice
Activity Score 254
Copywriter at Trainee
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