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Greyhound

Campaign
Agency Network: 
Published/Aired: 
May 2016
AnimaNaturalis: Greyhound

Description

Greyhounds are trained to participate in races. But when they become champions, they are awarded with abuse. Once they become too exhausted to compete or are injured in any way, they are cruelly hanged by their owners. An agonizing death that can last from minutes to hours. Concept behind the campaign: Don’t treat these two species as if they were a piñata. A visual metaphor that compares them to a piñata being beaten and hanged.

Print advertisement created by Cheil, Spain for AnimaNaturalis, within the category: Public Interest, NGO.

Caption

Stop the party.

Advertising Agency: Cheil, Madrid, Spain
Executive Creative Director: Breno Cotta
Copywriter: Cristina Alonso del Río
Art Director: Diego Rodriguez Fraile
Account Director: Sandra Pérez
Photographer: Eduardo Díaz Bourgeot
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