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The Future President

Campaign
Agency Network: 
Published/Aired: 
July 2017
Amnesty International: The Future President
Amnesty International: The Future President
Amnesty International Print Ad - The Future President
Amnesty International Print Ad - The Future President

Description

Print advertisement created by Havas, Czechia for Amnesty International, within the category: Public Interest, NGO.

Caption

He wouldn't have become president if he'd stayed in prison.
South African apartheid activist, Nelson Mandela, was convicted to life imprisonment. After 27 years he was released and became the first democratically elected president of South Africa. The next president might just be sitting in a Russian prison. Support local prisoners who’ve been unfairly sentenced for their opinions.

For his humanistic attitude and criticism of totalitarian regime, Czech dissident and playwright Vaclav Havel spent 5 years in prison. Then after the fall of the iron curtain, he was elected the president of Czechoslovakia. The next president might just be sitting in a Russian prison. Support local prisoners who’ve been unfairly sentenced for their opinions.

Advertising Agency: Havas, Prague, Czechia
Chief Creative Officer: Eda Kauba
Art Directors: Jakub Kolarik, Pavel Slovacek
Copywriter: Petr Cech
Photographers: Miro Minarovych, Bohdan Holomicek
Producer: Barbora Safarikova
Account Manager: Martina Figurova
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