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Street beating

Campaign
Agency Network: 
Published/Aired: 
May 2010
Like
29
Views
16362
Amnesty International:  Street beating

Description

Print advertisement created by BBDO, New Zealand for Amnesty International, within the category: Public Interest, NGO.

Caption

Ignore us, ignore human rights.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Group Head: Angela Watson
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Directors / Copywriter: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard
Account manager: Kate Smart
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Highest Rated

Guest's picture

awesome . Good show

Guest
Guest's picture

awesome . Good show

Guest
pez's picture

powerfull!

pez
Activity Score 1804
Creative Director
pierrelastname's picture

boringful !!!!

pierrelastname
Activity Score 2869
Copywriter
pierrelastname's picture

bad photoshop can see many times the same people easily:

1. the left bopttom corner (blonde toh whithe t shirts is repeated in the top up to the fight from back side.
2. For person to the right from this top girl there is a guy with brown t-shirt... repeated 3 times... on the right from profile.. and between both images on the top...

....

pierrelastname
Activity Score 2869
Copywriter
CGilb09's picture

Not seeing this "repetition" at all. I have to politely disagree.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

bubblestheclownfish's picture

Budget. Even then there's nothing GLARING about any repeats. No one is going to notice anything as the powerful message is what the ad is about.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

F*** Amnesty International... if there is anything i hate, its them.

but of course their ad is good. (the devil in disguise)

Guest
capywriter's picture

great!

capywriter
Activity Score 5512
Copywriter at Freelance
_yan_'s picture

The image is catching, but the copy goes wrong.

_yan_
Activity Score 162
Hibon's picture

Great print campaign & very true.(people must face & stop all these crazy beast's)

Hibon
Activity Score 3734

Simple ideas are the best !

shitmonk's picture

why three?

shitmonk
Activity Score 465
rolling.stone's picture

there are three different circumstances

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Yeah, but they're twins. May as well be a one-off.

Guest
Guest's picture

To show more than one kind of violation of the human rights probably.
Powerful and simple idea. Copy is pretty redundant, doesn't need it.
A simple call to action and the URL would have been more elegant in my opinion.
Retouches could have been better. Weird things going on with the shadows and the focus but not too bad either.

Guest
Guest's picture

Wow, how assy. I currently can't afford to join AI, but I do participate in their action campaigns. Nice to know that those efforts don't matter as much as sending in a check.

Guest
boundlesz's picture

Good Job ^_^

boundlesz
Activity Score 6
TBWA thailand
Abrahams's picture

Neither the copy nor the art is worth any praise, but the combined effect of both is delivering wonderfully. Great job!

Abrahams
Activity Score 109
Publicis India
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