Snow White

Campaign
Agency Network: 
Published/Aired: 
September 2009
Amnesty International:  Snow White

Description

Print advertisement created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.

Caption

Mom was reading me a tale, till daddy came back...
Violence against women is violation of human rights.
Denounce

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director / Creative Director: Pancho González
Art Director: Rodrigo Geisse
Copywriter: Pancho González
Photographer: Javiera Eyzaguirre
Account manager: Alexis Sfeir
Log in or register to post comments
Guest's picture

i understand the point, but personally i can't get over the fact that it looks like her nipples are bleeding. I was more confused by that. the first ad works much better

Guest
Guest's picture

I agree, this ad isn’t as good as the first one...but with a little twicking you could make a very good campaign from it.
Another reason why this advert isn’t as good as the other one is because the main villain in this story book is the evil queen/witch, which is a woman – were as the main focus of the campaign is the violent husband (a man).
Little red ridding hood works because the villain is the big bad wolf, a male. There are 2 other stories that use the big bad wolf, but it would be kind of hard to make them look as glamorous.
In saying that they both have great photography, models, costumes and photoshop work. Great work guys!

Guest
Guest's picture

then how about recognizing where the nipple should be a on a female's breast? For me, it's a little bit too glamorous for an anti-violence campaign.

Guest
Klidesign's picture

I agree with the third comment made. This does look artsie to me.
Doesn't fit the point they are trying to make though.
Maybe if it was a poster for a film, would work better, not for a noble cause like an anti-violence campaign.

Klidesign
Activity Score 209
Graphic Designer
shahidali's picture

someone please relate me the vampire visual with violence copy. btw, while doing so, please don't share your dogma.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

It's not a vampire, though does look a bit like one. It is Snow White, and seems to be based on the now classic Disney version. The pale skin and gothic treatment do look a bit vampiric though.

The 'message' is that real-life violence intruded into the fairly tale world when dad got home. Of course fairy tales are pretty darned violent anyway.

Guest
Guest's picture

shahidali - I pray everytime I read one of your comments you're not a copywriter.

Guest
federo's picture

come on, chilean guest!!!
don´t do such things!!

federo
Activity Score 781
advertising agency
Blashyrkh's picture

Snowhite and the seven slaps?

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Muy buen trabajo!

Guest
Guest's picture

me gustaba la foto por sí sola, en la exposición.-

Guest
Guest's picture

I'm not sure I am supposed to be turned on by an anti-domestic violence campaign. But it tends to happen when I see pics of gorgeous, glamorous women showing and fondling their breasts, even if the do have a dob of fake blood on them.

These ads are too glamourous and too sexy for the subject IMO.

Guest
Guest's picture

Its too gross!!!

Guest
helldog's picture

esta buena la idea, pero las chicas parecen mas apropiadas para un catalogo de diesel u otra marca q para una campaña social

helldog
Activity Score 56
ECBC
Advertisement
Featured Content

Latest Collections

Advertisement