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France changed my life

Campaign
School: 
Published/Aired: 
January 2020
Amnesty International: France changed my life
Amnesty International: France changed my life
Amnesty International: France changed my life

Description

"La France a changé ma vie" is a campaign designed for Amnesty International's petition about weapons market control. HEADLINE : FRANCE CHANGED MY LIFE - The day its missiles destroyed my house FRANCE CHANGED MY LIFE - The day I saw my father killed by a FAMAS bullet FRANCE CHANGED MY LIFE - The day I saw the last Rafale Airplane destroy my country COPY : As the world's third largest arms exporter, France does not comply with the arms trade treaty. So that we stop turning the world into an inferno, Amnesty is launching its new petition. A signature to write the future.

Print advertisement created by EFAP, France for Amnesty International, within the category: Public Interest, NGO.

Advertising School: MBA Advertising & Creativity EFAP, Paris, France
Art Director & Copywriter: Léo Guillé
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