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Fight with signatures

Agency Network: 
Published/Aired: 
June 2011
Amnesty International:  Fight with signatures
Amnesty International Print Ad -  Fight with signatures

Description

Print advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Caption

Signatures can be as powerful as bullets.
Join Amnesty International in the fight against death penalty.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
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Highest Rated

lukefang's picture

great

lukefang
Activity Score 54
CuriousPencil's picture

signAtures

CuriousPencil
Activity Score 4225
Copywriter
Richard Finch's picture

Ummm....
I might be COMPLETELY wrong but..

The "off-the-top-of-my-head" message I get after spending a few seconds looking at this ad is "Signatures can kill just as good as bullets." instead of signatures being the primary combatant against bullets (death penalty in this case).

Richard Finch
Activity Score 201
Graphic Designer
HappyHour's picture

Agreed.

HappyHour
Activity Score 2381
tooktoomuch's picture

waw, didn't see the 3000 before....

tooktoomuch
Activity Score 21
Art Director
ptabbiner's picture

Great message, great type/logo treatment. Spellcheck next time. How embarrassing!

ptabbiner
Activity Score 68
Art Director at Chester + Company
gioborde's picture

very old association

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

lucie123's picture

i'm ok with it's an old execution. And i think the word explain the image...
We can see now more idee more pertinante for this good cause.

lucie123
Activity Score 604
morse's picture

It's good, but I've seen too many similar ads in the same vain.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture

like this..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

chaddy velasco's picture

i think i signature is spelled correctly. anyways, good idea but confusing at the same time maybe because of the execution?

chaddy velasco
Activity Score 95
University of Santo Tomas
bhuvneshwar.chd's picture

i also agree.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

soryana's picture

it's good

soryana
Activity Score 155
Administrative |

yes

MidasTouch's picture

Amazing. But yeah the line is not powerful enough.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Michaelsmagic's picture

This is a typical example which need image and text complement each other.

Michaelsmagic
Activity Score 261
Glut's picture

old, very old

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Prasad Weerasekara's picture

Wow..... idea is great.......

Prasad Weerasekara
Activity Score 655
Manoma's picture

Again an good...

Manoma
Activity Score 1108
Copywriter
RadoubleJu's picture

Great idea. It depends on how you perceive things, rather than taking things negative. Appreciable non-violent approach, and nothing's wrong with the spelling. Striking visual!

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

abdeLooK's picture

yeah the visual is very well executed. And yeah the spealling of signAture is correct.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
purshotham's picture

good ad..

purshotham
Activity Score 457
ace85le's picture

very cliche.

ace85le
Activity Score 3935
Marketing Manager |

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lukefang's picture

great

lukefang
Activity Score 54
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