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Countries, 4

Campaign
Agency Network: 
Published/Aired: 
August 2013
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Amnesty International:  Countries, 4

Description

Amnesty International fights for the complete abolition of the death penalty all over the world and has an enormous quantity of figures that show the real situation today. In 2011 the number of executions was alarming, despite the fact that the number of countries that practice capital punishment has decreased by more than a third over the past ten years. Our goal was to communicate the significance of the figures on capital punishment very visually and simply. To do this, we created different graphic resources that helped to explain each message, using the names of the countries as a common, informative element.

Print advertisement created by BBDO, Spain for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriters: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Art Buyer: Javier Luján
Account Supervisor: Leticia Gutierrez
Client Services Director: Paco Ribera
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liny_77's picture

Nice art direction

liny_77
Activity Score 206
Creative Director
kleenex's picture

I agree.

kleenex
Activity Score 58657
Web Designer/Developer
ADHATERLOVER's picture

I hate when i don´t get it. Or am i lazy?

ADHATERLOVER
Activity Score 174
Creative Director at VOP
mitali prasad's picture

even im not getting the ad,,:(

mitali prasad
Activity Score 458
General Manager
Lazarus's picture

Nice looking.

Lazarus
Activity Score 1536
Creative Director
jackblack's picture

Okay. Not great.

jackblack
Activity Score 2362
Art Director
certaintly's picture

good art, horrible ad.
copy doesnt explain the visual.

translation: "more and more countries are abolishing the death penalty"

certaintly
Activity Score 3994
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