Amnesty International fights for the complete abolition of the death penalty all over the world and has an enormous quantity of figures that show the real situation today. In 2011 the number of executions was alarming, despite the fact that the number of countries that practice capital punishment has decreased by more than a third over the past ten years. Our goal was to communicate the significance of the figures on capital punishment very visually and simply. To do this, we created different graphic resources that helped to explain each message, using the names of the countries as a common, informative element.
Print advertisement created by BBDO, Spain for Amnesty International, within the category: Public Interest, NGO.