Agency Network: 
Published/Aired: 
November 2021
ALPINA - FINESSE: FIN
ALPINA - FINESSE: FIN
ALPINA - FINESSE: FIN
ALPINA - FINESSE: FIN
ALPINA - FINESSE: FIN
ALPINA - FINESSE Print Ad - FIN
ALPINA - FINESSE Print Ad - FIN
ALPINA - FINESSE Print Ad - FIN
ALPINA - FINESSE Print Ad - FIN
ALPINA - FINESSE Print Ad - FIN

Description

A campaign by Finesse and Sancho BBDO that invites Colombians to put an end to all types of violence against women

Every 25th of November, women around the world unite their voices to fight against gender violence. This year Finesse -a brand in Alpina's portfolio that empowers and inspires women- by the hand of Sancho BBDO, decided to join their voices by creating a campaign in which for the first time in the history of the brand they decided to remove some letters from their name to invite the whole country to put an end (FIN) to all types of violence that can occur and that today seem invisible: psychological, economic, sexual, emotional and of course, verbal violence. For a day Finesse was called Fin, which in Spanish translates The End.

In the campaign women where invited to submit their messages to end gender violence through social media. And then the extraordinary happened: 9 artists decided to join the campaign by illustrating the messages submitted by our community.

Print advertisement created by BBDO, Colombia for ALPINA - FINESSE, within the categories: Education, Health, Public Interest, NGO.

Caption

FIN a “Deja el Show” - The End of “you are such a drama queen”
FIN a “Ella dio papaya” - The End of “she was asking for trouble” - Dar papaya its a Colombian way to say someone was asking for it.
FIN a las opiniones sobre mi cuerpo - The End of your opinions on my body
FIN a los halagos que no son halagos - The End of compliments that are not compliments
FIN a “quién la manda a vestirse así” - The End of “you where asking for it with your clothes”
FIN a “ese deporte no es para mujeres” - The End of “that sport is not for women”
FIN a “aguántese mija y tenga paciencia - The End of “you have to resist and have patience”
FIN por las que ya no están - The End for all the ones that are missing

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