Description
Print advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.
Everyday superpowers
Allen Solly
Go Stretch & wrinkle-free trousers
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Suresh Natarajan
Highest Rated
See i've been seeing a lot of comments regarding the use of caucasian models.... whether the indian advertising federation shuld use them or not... well u see, for this u've first gotto understand the indian mind...... In India Every product has a potential to sell... but many people are becoming brand conscious. And anything or anyone that will give them the flavor of an international look will sell with a drop of a hat. This is because India is a fast growing economy and wants to be as global as possible. And the average buyer feels great wearing something that the world is talking about or atleast pretending to. The Actual International Brands, that are directly imported to India for sale are highly expensive. And the rich love to use them to set themselves apart from the rest. Which is a usual story anywhere in the world. So inorder to bridge that societal divide many companies opt for international models and names for their products thus confusing the consumer of its origins. The sales go up and everyone is happy.
Business ballet?? Fred Astaire apprentice?? Office gay?? Or gay office??
Probably more people will come up with remarks in this direction. Too much Bollywood scene.
But good or bad depends on which country the ads run. I am not sure with the use of Caucasian models.
I like the execution
Digital product designer | Custom URL shortener and smart links
Agree with GMD10
i m from the same country. and i find it lame.
There you go. Take it from an Indian. It just sucks. ha ha
¿El mismo modelo en los tres avisos?
Chief Creative Director Nexus BBDO
Ya pues pilas, manda tu portafolio jaja
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Ya pues pilas, manda tu portafolio para la siguiente campaña jeje
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
very cool. like the art direction.
read the copy, mate. It says stretch & wrinkle-free trousers. It's not gonna win an award anywhere. But it's not bad at all.
It's Suresh Natarajan's photography that makes the campaign look so good!
the line should be "don't worry, be gay"
This is really, really bad.
does indian clients buy idea in fashion? haven't seen much fashion advertising in india with ideas. i like these ads as it has an idea and is executed interestingly for what looks like a really boring pair of trousers. like the photography also.
visit on this site n go in portfolio - print - Arrow Shirts
pls do somthing new
WHERE is wrinkle free in these ads???????????????????...
good creatives
See i've been seeing a lot of comments regarding the use of caucasian models.... whether the indian advertising federation shuld use them or not... well u see, for this u've first gotto understand the indian mind...... In India Every product has a potential to sell... but many people are becoming brand conscious. And anything or anyone that will give them the flavor of an international look will sell with a drop of a hat. This is because India is a fast growing economy and wants to be as global as possible. And the average buyer feels great wearing something that the world is talking about or atleast pretending to. The Actual International Brands, that are directly imported to India for sale are highly expensive. And the rich love to use them to set themselves apart from the rest. Which is a usual story anywhere in the world. So inorder to bridge that societal divide many companies opt for international models and names for their products thus confusing the consumer of its origins. The sales go up and everyone is happy.
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