Coffee

Campaign
Agency Network: 
Published/Aired: 
August 2009
Allen Solly:  Coffee

Description

Print advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.

Caption

Everyday superpowers
Allen Solly
Go Stretch & wrinkle-free trousers

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Suresh Natarajan
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Highest Rated

Guest's picture

See i've been seeing a lot of comments regarding the use of caucasian models.... whether the indian advertising federation shuld use them or not... well u see, for this u've first gotto understand the indian mind...... In India Every product has a potential to sell... but many people are becoming brand conscious. And anything or anyone that will give them the flavor of an international look will sell with a drop of a hat. This is because India is a fast growing economy and wants to be as global as possible. And the average buyer feels great wearing something that the world is talking about or atleast pretending to. The Actual International Brands, that are directly imported to India for sale are highly expensive. And the rich love to use them to set themselves apart from the rest. Which is a usual story anywhere in the world. So inorder to bridge that societal divide many companies opt for international models and names for their products thus confusing the consumer of its origins. The sales go up and everyone is happy.

Guest
GMD10's picture

Business ballet?? Fred Astaire apprentice?? Office gay?? Or gay office??

Probably more people will come up with remarks in this direction. Too much Bollywood scene.

But good or bad depends on which country the ads run. I am not sure with the use of Caucasian models.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
alexander_bickov's picture

I like the execution

alexander_bickov
Activity Score 3281
Grace Bastien's picture

Agree with GMD10

Grace Bastien
Guest's picture

i m from the same country. and i find it lame.

Guest
Grace Bastien's picture

There you go. Take it from an Indian. It just sucks. ha ha

Grace Bastien
Eri M's picture

The coffee looks more like she is throwing sand.

Eri M
Activity Score 85
Creative Director
Javier Ramírez's picture

¿El mismo modelo en los tres avisos?

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Gualcor's picture

Ya pues pilas, manda tu portafolio jaja

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Gualcor's picture

Ya pues pilas, manda tu portafolio para la siguiente campaña jeje

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

very cool. like the art direction.

Guest
joelapompe's picture

is it "stain free" trousers or I am missing something?

joelapompe
Activity Score 4039
Guest's picture

read the copy, mate. It says stretch & wrinkle-free trousers. It's not gonna win an award anywhere. But it's not bad at all.

Guest
Guest's picture

It's Suresh Natarajan's photography that makes the campaign look so good!

Guest
Guest's picture

the line should be "don't worry, be gay"

Guest
luckylee11's picture

您太有才了。。。。这广告语绝配!

luckylee11
Activity Score 8
Other at China
Guest's picture

This is really, really bad.

Guest
Guest's picture

does indian clients buy idea in fashion? haven't seen much fashion advertising in india with ideas. i like these ads as it has an idea and is executed interestingly for what looks like a really boring pair of trousers. like the photography also.

Guest
leo3's picture

visit on this site n go in portfolio - print - Arrow Shirts

http://www.johnst.com/

pls do somthing new

leo3
Activity Score 6
Guest's picture

WHERE is wrinkle free in these ads???????????????????...

Guest
Muneer Bhatti's picture

good creatives

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

Guest's picture

See i've been seeing a lot of comments regarding the use of caucasian models.... whether the indian advertising federation shuld use them or not... well u see, for this u've first gotto understand the indian mind...... In India Every product has a potential to sell... but many people are becoming brand conscious. And anything or anyone that will give them the flavor of an international look will sell with a drop of a hat. This is because India is a fast growing economy and wants to be as global as possible. And the average buyer feels great wearing something that the world is talking about or atleast pretending to. The Actual International Brands, that are directly imported to India for sale are highly expensive. And the rich love to use them to set themselves apart from the rest. Which is a usual story anywhere in the world. So inorder to bridge that societal divide many companies opt for international models and names for their products thus confusing the consumer of its origins. The sales go up and everyone is happy.

Guest
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