The IOC just launched the second phase of its “Best of Us” campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world.
For this latest effort, Cole & Weber created an animated TV spot titled “All Together Now.” The spot was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the super-human effort of athletes and fans.
“All Together Now”

This professional campaign titled 'All Together Now' was published in United States in August, 2009. It was created for the brand: International Olympic Committee, by ad agency: Cole & Weber. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Cole & Weber United, USA

Executive Creative Director: Todd Grant

Art Director: Scott Fero
Copywriters: Jake Baas, Greg Lane

Executive Producer / Broadcast Producer: Pete Anderson

Production Company: Nexus Productions

Director: Fx & Mat
Executive Producers: Charlotte Bavasso, Christopher O’Reilly

Head of Production: Julia Parfitt

Producer: Christine Ponzevera

Project Lead: David Fleet

Animation: Nexus Productions

Compositing: Nexus Productions
Sound Design: Wave, London
Sound Designer: Stuart Welch

Music: Brains and Hunch
Producer: Tonic/Susan Stone


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