Description
Print advertisement created by TBWA, Brazil for Alca-Luftal, within the category: Pharmaceutical.
Watch out for the unpleasant surprises. Alca-Luftal Antacid.
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Luciano Lincoln, Manir Fadel
Art Director: Marcelo Rizerio
Copywriter: Marcos Almirante
Illustration: Gelmi
Graphic Production: Marcos Pedra
Art Buyer: Giuliano Springhetti, Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
I notice a trend towards so-so ideas painstakingly executed.
That automaticly leads to the discussion: What is better? A brilliant idea with a so-so execution or a so-so idea with a brilliant execution ????
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There is no need for a discussion. Its clear. A bad execution can destroy a good idea. A bad idea wont become better with a great execution. It´s still a bad idea.
The thinking behind the idea here is really good. And the execution too. But the idea for the exection is boring. How often will we see the metaphor of the trojan horse again?
6/10
Let’s do something great together.
Great idea!
<---------------SexInAds------------------>
nice! great! but a bad copy... For me, first is art next is the copy... An image tells a thousand words!
The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.
How is this a so-so idea? Idea is great, and the attention to detail is painstaking. Copy is good too. Food can indeed bring out for some people unpleasant surprises; the line ties in nicely with the visuals of trojan horses.
I love it. And i think the copy goes really well with the art direction.
Congrats!
CG
One might get tempted to wonder about the need for all this trouble just for an antacid. I'm glad I didn't fall for that line of thought and saw the work for what it is...which is Brilliant.
these are simply amazing, really. The idea and the execution are 10/10
Really liked it!
I really really love this, absolutely fresh concept for this product, still very easy to understand what it says. Pure creativity.
I think it's a beautiful execution of an idea. Not a bad idea, not a good idea, but an idea. I wonder if copy was needed at all? It seems like a little bit of see-n-say. What if the copy was just simply, 'Be prepared.' ?
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it really doesn´t need the copy, but these are great
What???
It dosen't need the copy? You mean if you just saw the trojan pig you'd realize instantly that it's an antiacid advertising? Are you serious? HahHAhaHAhaHa!!!
The copy and the art goes just fine together!
What???
It dosen't need the copy? You mean if you just saw the trojan pig you'd realize instantly that it's an antiacid advertising? Are you serious? HahHAhaHAhaHa!!!
The copy and the art goes just fine together!
Old great idea.... used very clever for a right product with a great artwork. Just a perfect job.(client should be happy)
Simple ideas are the best !
No need for the copy. The packshot would work.
Great guys. Foken great.
Say my name, say my name...
message sent!!!! Very clever and clear even without the copy :D
Amazing idea and nice designed
Creative Criminals
http://www.creativecriminals.com
This is awesome art.....
but why are you peoples telling like this is copied...??
Then Where is original source of image..
Any Prooffff???????
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