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Pig

Campaign
Agency Network: 
Published/Aired: 
May 2010
Alca-Luftal:  Pig

Description

Print advertisement created by TBWA, Brazil for Alca-Luftal, within the category: Pharmaceutical.

Caption

Watch out for the unpleasant surprises. Alca-Luftal Antacid.

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Luciano Lincoln, Manir Fadel
Art Director: Marcelo Rizerio
Copywriter: Marcos Almirante
Illustration: Gelmi
Graphic Production: Marcos Pedra
Art Buyer: Giuliano Springhetti, Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
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ManuelGalindo's picture

GOOOOOOD ART

ManuelGalindo
Activity Score 5
Instituto Profesional La Araucana
john doe's picture

BAAAAAAAD COPY

john doe
Activity Score 1571
Art Director
deep_tracy's picture

I notice a trend towards so-so ideas painstakingly executed.

deep_tracy
Activity Score 588
Copywriter
royschellekens's picture

That automaticly leads to the discussion: What is better? A brilliant idea with a so-so execution or a so-so idea with a brilliant execution ????

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

esia's picture

There is no need for a discussion. Its clear. A bad execution can destroy a good idea. A bad idea wont become better with a great execution. It´s still a bad idea.

The thinking behind the idea here is really good. And the execution too. But the idea for the exection is boring. How often will we see the metaphor of the trojan horse again?

6/10

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

L. Wiesen's picture

art vs copy

L. Wiesen
Activity Score 1340
Copywriter
drigal's picture

nice! great! but a bad copy... For me, first is art next is the copy... An image tells a thousand words!

drigal
Activity Score 283
Graphic Designer at Ethos Creative Solution |

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

atb2005's picture

How is this a so-so idea? Idea is great, and the attention to detail is painstaking. Copy is good too. Food can indeed bring out for some people unpleasant surprises; the line ties in nicely with the visuals of trojan horses.

atb2005
Activity Score 13557
Carlos Garcia's picture

I love it. And i think the copy goes really well with the art direction.
Congrats!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Adaddicted's picture

well done Brasil... !

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

fabiomarquesf's picture

Brazilian ads rules!
As allways.

fabiomarquesf
Activity Score 74
Copywriter
Dev Kumar's picture

One might get tempted to wonder about the need for all this trouble just for an antacid. I'm glad I didn't fall for that line of thought and saw the work for what it is...which is Brilliant.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Don Rapper's picture

these are simply amazing, really. The idea and the execution are 10/10

Really liked it!

Don Rapper
Activity Score 223
R3D1N's picture

Excelente TBWA

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
R3D1N's picture

Excelente TBWA

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
talkingisfree's picture

Love this campaign!

talkingisfree
Activity Score 2712
Art Director
RogerSterling's picture

ok, 6/10, smells shortlist, not metal

RogerSterling
Activity Score 85
Dzsoi's picture

I really really love this, absolutely fresh concept for this product, still very easy to understand what it says. Pure creativity.

Dzsoi
Activity Score 8611
Copywriter
MJStinson77's picture

I think it's a beautiful execution of an idea. Not a bad idea, not a good idea, but an idea. I wonder if copy was needed at all? It seems like a little bit of see-n-say. What if the copy was just simply, 'Be prepared.' ?

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

alejulimaty's picture

it really doesn´t need the copy, but these are great

alejulimaty
Activity Score 842
brother buenos aires
fabiomarquesf's picture

What???
It dosen't need the copy? You mean if you just saw the trojan pig you'd realize instantly that it's an antiacid advertising? Are you serious? HahHAhaHAhaHa!!!
The copy and the art goes just fine together!

fabiomarquesf
Activity Score 74
Copywriter
atb2005's picture

I second that. Besides, the line is pretty funny (Watch out...).

atb2005
Activity Score 13557
fabiomarquesf's picture

What???
It dosen't need the copy? You mean if you just saw the trojan pig you'd realize instantly that it's an antiacid advertising? Are you serious? HahHAhaHAhaHa!!!
The copy and the art goes just fine together!

fabiomarquesf
Activity Score 74
Copywriter
Hibon's picture

Old great idea.... used very clever for a right product with a great artwork. Just a perfect job.(client should be happy)

Hibon
Activity Score 3734

Simple ideas are the best !

R U serious's picture

No need for the copy. The packshot would work.

Great guys. Foken great.

R U serious
Activity Score 418

Say my name, say my name...

shahid.h's picture

excellent!!!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
curguy24's picture

message sent!!!! Very clever and clear even without the copy :D

curguy24
Activity Score 37
Art Director at DAY MEA
Creative Criminals's picture

Amazing idea and nice designed

Creative Criminals
http://www.creativecriminals.com

Creative Criminals
Activity Score 54
velle's picture

ahahaha! i love toilet humour

velle
Activity Score 1550
Copywriter
aruldass95@gmail.com's picture

This is awesome art.....
but why are you peoples telling like this is copied...??
Then Where is original source of image..
Any Prooffff???????

aruldass95@gmail.com
Activity Score 2
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