Exercise

Campaign
Agency Network: 
Published/Aired: 
March 2008
Aerobics First:  Exercise

Description

Print advertisement created by Trampoline, Canada for Aerobics First, within the category: Retail Services.

Caption

The more aerobic exercise you get, the more aerobic exercise you'll get.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
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Inverted's picture

oh... my...god...

Inverted
Activity Score 193
Westerdals
bknowlden's picture

I like the line...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Blissful's picture

I like the line too

Blissful
Activity Score 142
Best ever!
vote4pedro's picture

feels like student work

vote4pedro
Activity Score 4599
Copywriter
Dick Huges's picture

OMG!!!!! THIS IS SUCH A SMART HEADLINE! I COULD SEE THE COPYWRITER WINKING TO ME WHEN I READ IT.

Dick Huges
Activity Score 937
Copywriter
nice gaijin's picture

I like this one, but the others aren't nearly as simple and clever.

nice gaijin
Activity Score 815
BrownSugar's picture

i hate copy and play on words, it makes me feel like im watching the price is right or some shit like dat. blurred sex -sighs- i thought we were passed that.

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

topawers's picture

WTF! Seriously, what the hell is this doing here? This is so bad that I don't even know where to begin. This is the kind of shit that they teach you not to do. But what's worse is the fact that there's actually people who like it. "I like the line." WTF? You like the line? Simple? Clever? Wow. Why is this here?

topawers
Activity Score 139
Copywriter
ManchuChanchu's picture

the thumbail made me all excited. the ads leave me bored

ManchuChanchu
Activity Score 701
Art Director
gmint7's picture

:::J:::

I like it

Great line!

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

mpindy's picture

best of them.

mpindy
Activity Score 165
Graphic Designer
nkad007's picture

good line!

nkad007
Activity Score 96
Art Director
Pieter Decanniere's picture

At least Mike had some fun.

Pieter Decanniere
Activity Score 22
Ogilvy Brussels
regrat's picture

god line, bad ad.

regrat
Activity Score 304
Creative Director
Kateter's picture

headline SUPERB!

AD awful!

Kateter
Activity Score 2029
Copywriter
topawers's picture

People thinking this is a good line is so concerning. Did you all read Luke Sullivan's "Hey Whipple"? The guy who wrote this headline didn't. Every line where you can wink your eye or do the shoulder thing after you say it has a big HACK sign next to it. It's bad. Witty bullshit. The "smarter" you try to be, the worse the line gets.

To everyone in ad schools: You will get a job. If this is getting published, anything in a student book is better.

topawers
Activity Score 139
Copywriter
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