Description
Print advertisement created by age., Brazil for ADD, within the category: Public Interest, NGO.
You cannot imagine what it's like to compete everyday of your life.
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Rodrigo Cabello
Copywriter: Alexandre Leão
Image treatment: Júnior Zanoni
Photographer: Rogério Alonso

Was done already. And better I must add.
http://adsoftheworld.com/media/ambient/america_disability_association_...
Yep. I agree. Same idea except this is a print ad.
Much more effective as the mountain on the steps.

Advertising Now, page 388

Advertising Now, pag 388

Everything's been done already.

I love it anyway.
"You cannot imagine what it's like to compete everyday of your life"
Yeh I can, try working advertising!

"Everyday" is two words unless it's an adjective. It bothers me when people get that wrong in ads.
Take out the "you". Something like "Try to imagine competing every day, just to survive."

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