Description
There was a ballot box in front of the poster of the parathlet. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: a laurel wreath on his head and an olimpic medal on his chest appeared.
This professional campaign titled 'Holographic Poster' was published in Brazil in April, 2010. It was created for the brand: ADD, by ad agency: age.. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Tales Lima, Cristiano Rodrigues, Henrique Mattos, Andre Fukumoto
Copywriter: Charles Faria
Photographer: Alê Torres
