Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
This professional campaign titled 'Luggage Carts' was published in Brazil in February, 2010. It was created for the brand: ADD, by ad agency: age.. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria