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Numbers, Mice vs cat

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by McCann, India for Act TV, within the category: Public Interest, NGO.

Caption

Size doesn't matter. Numbers do.

Advertising Agency: McCann Erickson, Bangalore
Creative Director: Anil Thomas
Art Director: Ratheesh P
Copywriter: Mansoor Jamal
Illustrator: Sanjay Garud
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arslan722's picture

Bohat aala.......

arslan722
Activity Score 81
Graphic Designer at Faisalabad
Guest's picture

Nice

Guest
adfreak06's picture

out of the box thinking , hats off to u guys

adfreak06
Activity Score 140
rolling.stone's picture

so are u from mccann ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

ahmedkhilji's picture

two thumbs up for this campaign

ahmedkhilji
Activity Score 15
Advertising Agency
shahid.h's picture

lovely campaign!!! beutiful insight!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Gunjan69's picture

These ads seems to be inspired from a social Ad/ cartoon
which use to come on Indian national television during the 80s
in which smaller fishes grouped together to form one big
fish to fend off bigger fish...even the message was same...

Gunjan69
Activity Score 67
a
Guest's picture

golden

Guest
Guest's picture

mega nice

Guest
rolling.stone's picture

Although I like the series.

But there is nothing very ground breaking.

Its OK Campaign.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Dev Kumar's picture

Very good...but I've seen tomcats staying away from rats more than half their size ;-))

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Amazing thinking......keep it up...

Guest
Guest's picture

nice

Guest
Arjun Rawat's picture

Amazing Idea, Excellent execution!!

Great work friends

Cheers!!!

Arjun Rawat
Activity Score 20
Art Director
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