ADVERTISING

ADESF

War

Agency: BBH

Description

The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.

This professional campaign titled 'War' was published in Brazil in August, 2009. It was created for the brand: ADESF, by ad agency: BBH. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 12 years ago.

Credits

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano

ADVERTISING

iStock Essentials

A Great Pyrenees and a pit bull,...

Artist: JENNIFER E. WOLF

iStock Signature

Men Listening in a Support Group

Artist: SolStock

iStock Signature

Benjamin Franklins

Artist: sx70

iStock Essentials

Volunteer teacher reading to a c...

Artist: monkeybusinessimages

iStock Essentials

Many tourist at Shuishe Pier in ...

Artist: PRANGKUL RUANGSRI

iStock Signature

Economy

Artist: sx70

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.