Children See Things Differently

Agency Network: 
December 2011
VWA:  Children See Things Differently
VWA Outdoor Ad -  Children See Things Differently


In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child.

The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.

Outdoor advertisement created by Lemz, Netherlands for VWA, within the category: Public Interest, NGO.

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG
Log in or register to post comments

Highest Rated

pabzi007's picture

Brilliantly executed...CHEERS!!

Activity Score 108
Copywriter at The Base
Tom Megginson's picture

I did a low-budget video version of that concept, many years ago:

The insight is still very relevant. I wish we could have done it this way, though.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
kleenex's picture

works for me

Activity Score 58777
Web Designer/Developer
andylefty's picture


Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Marlus Lau's picture

This is very well done.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Roger Keynes's picture

And lock the cupboard under your sink!

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

stickynotes's picture

nice art direction and great use of the lenticular technique

Activity Score 1094
advertising ninja's picture

well done.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
MicheleVirgilio's picture

nice one.

Activity Score 2617
Justin Evans's picture

This is great. Well executed. One concern would be to put a call to action after 'read the label'? These products cause accidents when they are easily accessible, so make them less accessible to those who can be harmed by them!

Justin Evans
Activity Score 55
Graphic Designer at REAL | E Media
pabzi007's picture

Brilliantly executed...CHEERS!!

Activity Score 108
Copywriter at The Base
Mammoths-Not-Dead's picture

simple as a door, but I suppose it works. nice art-direction

Activity Score 414
Featured Content

Latest Collections