S80

Campaign
Agency Network: 
Published/Aired: 
January 2009
Volvo:  S80

Description

Other additional credits: Producer: Luis Silva

Outdoor advertisement created by Fuel, Portugal for Volvo, within the category: Automotive.

Caption

Volvo supports the European Car Free Day.

Advertising Agency: Fuel Lisbon, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Art Director: António Silva
Copywriter: Richard Warrell
Photographer: Volvo Archive/ Snipershot
Log in or register to post comments
Guest's picture

good

Guest
Guest's picture

bad

Guest
dshott's picture

medium

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

you must decide...good, bad or medium?...:)

Guest
Guest's picture

good!

Guest
Guest's picture

this is an idea that would have won 10 years ago, i think it's first base and pretty shite. not clever at all. drop the cutouts, it's old news and will never pick up anything at the shows, specially one this basic.

Guest
Guest's picture

good circa 1998

Guest
Guest's picture

it already picked shortlist at eurobest.

Guest
Guest's picture

Eurobest?! bwahaaaaaaaaa!

Guest
Guest's picture

If it were a huge billboard with a hole instead of the car, or real-life posters on real backgrounds, it would be interesting, and certainly working for the brand. But this execution is to clean to be real.

Guest
Guest's picture

bad

Guest
Guest's picture

medium

Guest
randomnorwegian's picture

Its good! THey get to say what they want, and the art flow well with the copy. This is a good soft sell campaign i think.

But is it ad or poster?

randomnorwegian
Activity Score 26
Norges Kreative Fagskole |

Daniel

Advertisement
Featured Content

Latest Collections

Advertisement