International Brewers’ Day

To celebrate Brewers’ Day in Kaunas, Lithuania, AB Volfas Engelman Brewery implemented an unusual marketing communication solution: giving out non-alcoholic beers for free to city residents and visitors – poured directly from advertising columns.

Throughout the afternoon, non-alcoholic beers were served from the advertising columns by members of the brewery team. Interested passers-by could taste two types of non-alcoholic beer for free: light beer and cherry-flavored kriek.