International Brewers’ Day
Published/Aired:
August 2020Posted:
August 05, 2020
Description
To celebrate Brewers’ Day in Kaunas, Lithuania, AB Volfas Engelman Brewery implemented an unusual marketing communication solution: giving out non-alcoholic beers for free to city residents and visitors – poured directly from advertising columns.
Throughout the afternoon, non-alcoholic beers were served from the advertising columns by members of the brewery team. Interested passers-by could taste two types of non-alcoholic beer for free: light beer and cherry-flavored kriek.
Sep 07, 2020 - 8:56joelapompe
remind me "probably the best poster in the world" by Carlsberg Beer
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