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International Brewers’ Day

Published/Aired: 
August 2020
Volfas Engelman: International Brewers’ Day
Volfas Engelman: International Brewers’ Day
Volfas Engelman: International Brewers’ Day
Volfas Engelman Outdoor Ad - International Brewers’ Day
Volfas Engelman Outdoor Ad - International Brewers’ Day
Volfas Engelman Outdoor Ad - International Brewers’ Day

Description

To celebrate Brewers’ Day in Kaunas, Lithuania, AB Volfas Engelman Brewery implemented an unusual marketing communication solution: giving out non-alcoholic beers for free to city residents and visitors – poured directly from advertising columns.

Throughout the afternoon, non-alcoholic beers were served from the advertising columns by members of the brewery team. Interested passers-by could taste two types of non-alcoholic beer for free: light beer and cherry-flavored kriek.

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joelapompe's picture

remind me "probably the best poster in the world" by Carlsberg Beer

joelapompe
Activity Score 3980
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