Background: Eco awareness in Serbia is very low. Belgrade, the capital, is a polluted city. There are many neglected buildings, dirty and with little or no greenery. People forgot how beautiful our city could look like.
Idea: As a part of the Vip Ecomotivation movement, we transformed bus stations in front of grey, messy buildings into beautiful facades, demonstrating how the building behind should really look like.
Outdoor advertisement created by Leo Burnett, Serbia for Vip mobile, within the category: Electronics, Technology.
Creative Director: Anja Radulović
Art Directors: Miloš Milovanović, Mirjana Popović, Selena Ćurčić, Rade Šaptović
Copywriters: Predrag Simić, Đorđe Janković
Photographer: Siniša Grahovac
Account team: Nađa Dimitrijević, Nataša Radičević, Olga Stevanović, Slavko Knežević