Devin Mineral&Vitamins

Use it, Don't Lose it: New Generation of Hydration

Agency: Saatchi & Saatchi


We wanted to launch a new generation of hydration on the Bulgarian market - the first AFB (alcoholic-free beverage) made with Bulgarian natural mineral water and added vitamins. It has no artificial colors, low in calories and with soft fruit flavors (4 variations). Devin Mineral & Vitamins provides for the first time an alternative to existing soft drinks on the market. One pack provides 25% of the recommended daily dose of B vitamins and 15% of the recommended daily doze of zinc and selenium.
As all our products, DEVIN Mineral & Vitamins are 100% climate neutral (ie all emissions from the entire product life cycle are neutralized) and are in 100% recyclable packaging, including the cap and label.

This professional campaign titled 'Use it, Don't Lose it: New Generation of Hydration' was published in Serbia in April, 2021. It was created for the brand: Devin Mineral&Vitamins, by ad agency: Saatchi & Saatchi. This Integrated medium campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted almost 3 years ago.


Advertising Agency: Saatchi & Saatchi Belgrade, Serbia
Creative Director, Saatchi & Saatchi Belgrade: Dragana Petkovic
Client Service Director, Saatchi & Saatchi Belgrade: Snezana Vuckovic Kalinovic
Regional Account Director, Saatchi & Saatchi Belgrade: Stefan Vukelic
Art Director, Saatchi & Saatchi Belgrade: Vanja Djurovic
Senior Graphic Designer, Saatchi & Saatchi Belgrade: Milja Zarubica
Graphic Designer, Saatchi & Saatchi Belgrade: Alen Griakovic
Copywriter, Saatchi & Saatchi Belgrade: Aleksandra Markovic
Strategic Planner, Saatchi & Saatchi Belgrade: Andrijana Vasic Nikčevic
Director, Solent Film Bulgaria: Martin Iliev
Director Of Photography, Solent Film Bulgaria: Alexander Stanishev
Production Designer, Solent Film Bulgaria: Severina Stoyanova
Wardrobe, Solent Film Bulgaria: Eka Bichinashvili
Producer, Solent Film Bulgaria: Tania Apostolova
Composer: Kaloyan Dimitrov
Post Production: Rapan Studio
Marketing Director, Devin JSC: Slavica Adzic
Brand Manager, Devin JSC: Reny Ananieva
Public Affairs & Communications, Devin JSC: Dragomir Gyurov


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