A little plant as a symbol of nature’s resistance

Agency: I&F Group


In front of Gnezdo, concept store that gathers local fashion brands dedicated to sustainable development, we protected and made visible a wild plant that has grown out of concrete, turning it into a symbol of nature’s resistance in a city that suffers from pollution problems. One miniature „billboard“ with the message #startfromyourownbackyard challenged others to start their own changes as well.

This professional campaign titled 'A little plant as a symbol of nature’s resistance' was published in Serbia in September, 2020. It was created for the brand: Gnezdo, by ad agency: I&F Group. This OOH Outdoor medium campaign is related to the Fashion and Retail Services industries and contains 5 media assets. It was submitted over 3 years ago.


Advertising Agency: Drive, Belgrade, Serbia


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