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Rastamathamba420's picture

nice I loving it!!! it is so thrue!
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Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

jsantanaxp's picture

hmmmmmm... interesting.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

sneakyhands's picture

is there any work to support the idea inside of the bus?

sneakyhands
Activity Score 1857
Copywriter
Roger Daly's picture

Enjoying Europe's use of this media!

Roger Daly
Activity Score 355
Luiza Lucky's picture

Loved!
I like this concept, and the executions is great as well!

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

roi zhang's picture

smart love

roi zhang
Activity Score 132
AD in shanghai
Lim Choc Shcam's picture

Scam

Lim Choc Shcam
Activity Score 24
Singapore
Disco Munky's picture

Really good use of media space.

Great work.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Kateter's picture

who's the target here?

everybody not using the bus?

Kateter
Activity Score 2029
Copywriter
Jet Propulsion Lab's picture

I sometimes ride the bus in New York (I use the subway everyday) and if I saw this ad on a bus as I'm walking down the sidewalk, it would make such an impact on me!

Target reached.

End of discussion.

Fantastic piece of work!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

so occasional bus ride makes you a general public?
wow, you must be really average.

shitty work.

Kateter
Activity Score 2029
Copywriter
Jet Propulsion Lab's picture

Occasional bus ride or not, once I step outside of my home, I become a "general public." My occasional ridership of such transportation makes me a "target audience."

Let's try to distinguish one from the other, shall we?

And yes, I AM a "really average" person who (among all the others here) appreciate the creative use of the media and understood the painfully straightforward message of this piece of work. And you, on the other hand, didn't. So that probably makes YOU below-average...

Whaddaya think?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Disco Munky's picture

I think you just served him a slice of "shut-up cake" good and proper. Although I need to say that you're a "member", not the whole of said "general public".

More a part of, than a representation of.

What do YOU think?

p.s
I like the work myself, but once almost blinded myself with a torch that I thought was a kaleidoscope. Sooooo I might be brain dameged...

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

That's what I meant to say: a member of "general public."
I stand corrected, Munky boy.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

yes, occasional customers are the ones who drive EVERY business. EVERY single company in the world earns money from occasional customers. not loyal, but occasional customers.
congrajulations.

edit: oh, I see. american.

Kateter
Activity Score 2029
Copywriter
Jet Propulsion Lab's picture

There's a reason why it is called public awareness advertising. It aims to reach much broader audience than other (more focused) consumer or trade advertising we see out there. Its purpose is to not only communicate to the core ridership (in this case) but also to extend beyond that target base. As an occasional rider of the bus, I then become a part of the audience. The visual is so impactful and the message clear, it becomes much bigger than "keep-the-bus-clean" advertising. It has the residual effect on people who might use other means of public transportation.

You're completely missing the point of argument here as you have in the past.

(Oh, I see. French.)

Jet Propulsion Lab
Activity Score 10679
Copywriter
Kateter's picture

you can enter and exit general public as you wish? ROFLMAO.
look at me! I'm out of my home, so I'm general public! (pardon, 'a representative')
look at me! now I'm in my flat, so I'm not general public. (pardon, 'a representative')

oh, man... you keep shooting yourself in the foot.

besides, you missed the continent. and you had only 5 options. ts, ts, ts...

Kateter
Activity Score 2029
Copywriter
Disco Munky's picture

Easy now fella, don't be like that.

You know what he meant, and it wasn't that you can move from being part of the general public to not being part of it.

Also re-read my post and you should be able to figure out that I didn't say that he, or anyone for that matter, was a representative of the general public, but instead a part of the whole.

I think the ad works fine and is a good use of media space.

And if you still think different allow me the opportunity to explain.

You find yourself at the buss stop waiting for a bus. You usually take the subway/taxi/walk, but today you've decided to take the bus.

You're waiting for a no.16, but a no.5 comes by. You step aside to allow the other members of (see how I said that?) the general public to board the bus if they wish.

As the bus pulls away you notice the poster on the back.

You look at the twix in your hand that you've been eating and you think to yourself, "I won't just tuck this into the bus seat like normal. I'll throw it away in the bin."

The creative team behind the campaign appear like magic and shake your hand.

The End.

I'm still not fully sure what the whole argument was, but you shouldn't have tried to quote me, and then get it wrong.

Rookie mistake.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Kateter's picture

well, "shut up" cake came from you. "end of discussion" came from the other pretentious what's-his-nickname. and if you shoot at me with a pistol, I'll shoot at you with bazooka. simple as that.

my point was simple: the rear of the bus was proven to be effective mainly on car drivers. especially in a very urban areas during peak hours.
we can speculate endlessly about real life situation but my scenario goes like this: you wait for number 16, number 5 comes by. you don't look how no. 5 is driving on – you look whether no. 16 is coming. so the ad is behind your back.
besides, look at where the headline is. are you trying to say that people notice it? I certainly think not.

occasional bus riding might make you a target but it doesn't make you a primary target (and that's big difference) nor will it make any significant impact on overall perception. so the message is off. no matter how creative it appears to be. which makes it perfect Cannes contender, ain't it?

Kateter
Activity Score 2029
Copywriter
Disco Munky's picture

Blah blah blahdy blah. Blahdy blah balh blady blah

Change the record mate. I stopped caring about now....

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Wouter's picture

RESPECT! Great work!

Wouter
Marsi's picture

Great work! Good use of media and a precise idea.

Marsi
Guest commenter's picture

Just GREAT ! (thank you)

Guest commenter
ladisa's picture

Simple idea, great execution.

ladisa
Activity Score 38
Creative Director |

"Every ad is an opportunity."

Martijn's picture

In the Netherlands they really love bus advertising!

http://adsoftheworld.com/media/ambient/mercedesbenz_glow
http://adsoftheworld.com/media/ambient/weightwatchers_bus

(And they are all very nice)

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

Wigo's picture

very nice and original..

Wigo
Activity Score 51
Art Director
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