It's time to change perspective

Agency Network: 
Published/Aired: 
March 2021
Terre des Hommes: It's time to change perspective
Terre des Hommes: It's time to change perspective
Terre des Hommes: It's time to change perspective
Terre des Hommes Outdoor Ad - It's time to change perspective
Terre des Hommes Outdoor Ad - It's time to change perspective
Terre des Hommes Outdoor Ad - It's time to change perspective

Description

On International Women's Day – 8 March – Terre des Hommes presents in Italy the first mini outdoor campaign that invites citizens to look at the monuments in their cities from a different point of view: the female one, relaunching a petition to build a statue dedicated to girls who have been victims of violence

Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their own monument. Terre des Hommes brings out a new perspective, literally: 3 installations, 3 special billboards placed in 3 squares in Milan that allow the viewer - thanks to perspective - to visually "replace" the current statues with a female alternative.

Outdoor advertisement created by Acne, Italy for Terre des Hommes, within the category: Public Interest, NGO.

Advertising Agency: ACNE, Milan, Italy
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