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Posters of Passion,

Campaign
Agency Network: 
Published/Aired: 
December 2011
Serviceplan:  Posters of Passion,

Description

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich / plan.net

Outdoor advertisement created by Serviceplan, Germany for Serviceplan, within the category: Agency Self-Promo.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
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Highest Rated

sambuca's picture

they should have donated it!!

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Jexep's picture

Good one!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

jackmancer2017's picture

Zzzz. These blood things are first ideas, mainly used for self-promo's by students.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
khronos's picture

Agreed. FAIL FAIL FAIL and bad art direction too

khronos
Activity Score 998
Copywriter
luckyzebra's picture

Kinda gross if you ask me. Poor copywriter...

luckyzebra
Activity Score 93
sambuca's picture

they should have donated it!!

sambuca
Activity Score 1066
Art Director at tolingo GmbH
iambusy's picture

psychos, u just score a boundary

iambusy
Activity Score 2219
Copywriter |

busy.

alex valyukh's picture

uber

alex valyukh
Activity Score 263

have a nice day

krautland's picture

you cannot purchase human blood in germany unless you are a certified medical professional. five bucks says this is fake.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Jackbr's picture

Dracula´s ads. Great.

Jackbr
Activity Score 1500
Art diretor |

JackBR

vote4pedro's picture

As a general rule, it's never a good idea to base a campaign on a cliché. This is no exception to that rule.

vote4pedro
Activity Score 4601
Copywriter
Billoughsby's picture

Without elaborating a "making of" story, would any of this set be worth a second look?

Billoughsby
Activity Score 5154
Art Director |

That's it.

KbxAds's picture

dumb, no customer cares the the explanation you write below your ad, to make this point u didn't have to go around collecting sweat and tears, blood ok thats understadnable, but even if u just put red colour and did it, it would have made almost the same impact, without all the pain u made ur copywriter suffer

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Shey tree's picture

I prefer the ideat than the action. For me,it looks like a kind of waste.

Shey tree
Activity Score 16

Shey tree

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