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Whatever, Weather!

Published/Aired: 
February 2018

Description

The interactive winter coat campaign for Scotch & Soda is live connected to the local weather, creating a weather relevant campaign. Each coat animation highlights a specific feature of the coat. For example; rain protection, soft/warm, nice insides or reversible.

On digital outdoor billboards winter coats are shown linked to the local weather in that area. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area. The digital outdoor campaign was launched in Germany.

Also the interactive website is local weather based. Featuring winter coats linked to the weather. The campaign is supported by social media animated gifs, newsletters and in-store rolls, all featuring the winter coat linked to the local weather.

Creative Directors / Art Directors: Fleur van Maarschalkerwaart, Bas Manders
Photographer: Bart Oomes
Concept / Animation: Studio Ultradeluxe
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Highest Rated

kleenex's picture

nice idea

kleenex
Activity Score 53248
Web Designer/Developer
kleenex's picture

nice idea

kleenex
Activity Score 53248
Web Designer/Developer
CommandZ's picture

Pretty engaging idea for outdoor. Well done.

CommandZ
Activity Score 2509
Creative Director
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