Description
Outdoor advertisement created by JWT, China for Samsonite, within the category: Personal Accessories.
Executive Creative Directors: Yang Yeo, Elvis Chau
Creative Directors: Hattie Cheng, Rojana Chuasakul
Art Directors: Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura
Copywriter: Marc Wong
Account Supervisors: Sophia Ng, Lily Zheng
Producers: Anotai Panmongkol, Somsak Pairew
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: illusion
Animator: illusion
Print Pruduction: Joseph Yu, Lulu Zhang, Isaac Xu
Highest Rated
Epic!
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Epic!
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Clearly done for awards, and it won one in the end. Many consumers will be scratching their heads at they look at this.
With 2 Gold Lions, I'll be scratching my head because of the goose bumps. :D Well done JWT SH.
Ok, I am loving it now too! :) Wasn't so keen on it initially, but now I too find it epic.
You can see at the original board presented in Cannes that it has been published: http://www.canneslions.com/work/press/
By the way, I think the benefit is SO clear here, an very well art directed... It deserves a Lion, and maybe a GP too...
Incredible... Is this in an airport?
amazing work!
a good, simple idea and a great excecution!
Demonstration is the most powerful way to sell. Bravo!
(How'd they got all those demons to sign releases?)
beautiful execution.
awesome.
"If you are irritated by every rub, how will you be polished?"
— Rumi
awesomee!! thumbs up!!!
I think you should have.....
Just kidding.
Perfect. best I saw for months
it just freaking craves me to have one of their bags!!
this ad is really good.
but grand prix?
WTF?
sorry, not that good.
great art, mediocre idea, stereotypical insight.
to me, not enough.
it inspires you to follow their example, and to do great works of art!
Modern advertisement business should be "sponsored art making ..."
i wanna cry ! what an execution ! awesome !
Sometimes I come here just to look at this. It's inspiring stuff. Worth 11 stars.
I love the detail used in this ad. The 3d rendering is pretty amazing.
great art, mediocre idea!
But again the art is just simply amazing!!!!
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