Samsonite is famous for its travel luggage. For its newest backpack collection, the large volume in its backpacks is highlighted and promoted.
Samsonite backpacks can carry more items than other backpacks. In this outdoor campaign, the big idea is to show Samsonite backpacks are large enough to contain everything you'll need for school, work or play.

This student campaign titled 'Samsonite Outdoor' was published in United States in May, 2017. It was created for the brand: Samsonite, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: S.I. Newhouse School of Public Communications. Syracuse, USA
Creative Director / Art Director / Copywriter: Ting Peng


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