Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.
This professional campaign titled 'Kaleidoscopic Fashion Spectacular' was published in United States in June, 2011. It was created for the brand: Target, by ad agency: Mother. This OOH Outdoor medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 12 years ago.
Check out the video as well: http://www.youtube.com/watch?v=9H7J4FywkXE
Advertising Agency: Mother, New York, USA