The Digital Zoo

Agency Network: 
Published/Aired: 
February 2021
Rotterdam Zoo: The Digital Zoo
Rotterdam Zoo: The Digital Zoo
Rotterdam Zoo: The Digital Zoo
Rotterdam Zoo: The Digital Zoo
Rotterdam Zoo Outdoor Ad - The Digital Zoo
Rotterdam Zoo Outdoor Ad - The Digital Zoo
Rotterdam Zoo Outdoor Ad - The Digital Zoo
Rotterdam Zoo Outdoor Ad - The Digital Zoo

Description

Because of covid-19 visitors can't visit Rotterdam Zoo, causing them to struggle financially. Well, if people can't come to the zoo, we'll bring the zoo to the people: we created five livestreams of different animals, and broadcasted those to digital out-of-home screens spread throughout the city centre. Using a map of Rotterdam city centre - styled to look like the map of Rotterdam Zoo - 'visitors' could walk the Rotterdam Zoo Route, and donate any amount of money via a QR-code on the screen.

Outdoor advertisement created by Accenture, Netherlands for Rotterdam Zoo, within the category: Recreation, Leisure.

Caption

Next time at our place? Help us out with a 'Tikkie'! (a Dutch money transferring app)

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